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Search Engine Marketing Specialist

2 months ago

Mumbai, India Megger Full time

Company Description

Megger, a market leader of electrical test equipment and measuring instruments for electrical power applications, has been in operation for over 150 years. The company's products help in installing, improving efficiency, reducing costs, and extending the life of electrical assets worldwide. With global presence and local support, Megger designs and manufactures its equipment in factories located across Germany, Sweden, the UK, and the USA.


Role Description

This is a full-time role for a Search Engine Marketing Specialist based in Mumbai. The Specialist will be responsible for managing keyword research, executing paid search campaigns, analyzing web analytics, and implementing digital marketing strategies on a day-to-day basis on Google.


Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.


Requirements and skills

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEMBS/MS degree in a quantitative, test-driven field