Search Engine Marketing Analyst

2 days ago

Mumbai Metropolitan Region, India ReachLocal India Full time

SEM Analyst

(Search Engine Marketing Analyst)

About ReachLocal:

ReachLocal is a renowned digital marketing agency with a global presence, dedicated to helping

businesses maximize their online potential and connect with their target audiences. With a rich

history in digital advertising, ReachLocal specializes in creating and implementing data-driven

strategies that enhance online visibility, drive website traffic, and boost conversions for businesses

of all sizes. The company’s operations are located in the United States, United Kingdom, Canada,

Australia, New Zealand and India. The Company offers online marketing products and solutions in

three categories: Digital Advertising, Lead Conversion Software, and Web Presence. With our

consistent efforts to provide the best value to our advertisers, our India team has grown from less

than 10 people in 2006 to 700+ employees in 2023.

Company URL: www.reachlocal.com; www.reachlocalndia.com

Job Summary:

We are seeking a motivated and experienced Search Engine Marketing Specialist to join our

dynamic digital marketing team. As an SEM Specialist, you will be responsible for planning,

implementing, and optimizing search engine marketing campaigns to drive online visibility, traffic,

and conversions for our clients. The ideal candidate is passionate about the digital landscape, has

a keen eye for data-driven insights, and thrives in a dynamic and collaborative environment.

The candidate will get an opportunity to work exclusively on international campaigns with an

allocated budget of at least 1 Crore from diverse industries.

Role & Responsibilities:

• Review the ads, keywords, and landing pages and check whether they are in

alignment with the focus of the campaign

• Handle, review, and perform daily account responsibilities associated with Google

AdWords, Bing, and ReachLocal internal platforms for a variety of clients

• Identify trends and insights to achieve CPL goal benchmarks set in paid search campaigns

• Troubleshoot issues impacting campaign performance and communicate with the customer

success manager to clarify and make recommendations accordingly

• Monitor and administer ReachLocal proprietary dashboards, reports, and key reporting tools,

and point out key areas of importance in accordance with client goals

• Ensure that the assigned campaigns are reviewed within the set timeline of 30 days and

achieve the set quality benchmark

• Keep pace with search engine and PPC industry trends and developments

• Maintaining and monitoring Larger keyword list, Negative Keyword Mining, Bids, and Budget

and; diagnosing the root cause and coming up with solutions to improve campaign

performance

• Build rapport with stakeholders; Send across timely & appropriate communication to the

onshore team

• Participate in scheduled calls with the onshore team and share minutes of meetings promptly

Key Skills:

• Excellent verbal, written, and presentation skills

• Basic MS Word and Excel skills

• Proven Experience with digital marketing background

• Demonstrates expertise with third-party and publisher system administration and modification

• Excellent analytical and project management skills

Perks and Benefits:

• Meal coupons, Mediclaim, Term Insurance, and Centralized Transport Facility.

Location: Jogeshwari East, Mumbai – India

Schedule: Full-Time

Shift Timing: 9:30 am - 6:30 pm (Monday To Friday) including 1 Saturday working in a month

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