Senior SEO Analyst

3 days ago


Mumbai Metropolitan Region, India Mirum India: A VML Company Full time

Experience: 4 to 5 years of experience in SEO

Job Overview

We are seeking an SEO Analyst to join our team and assist us to establish a solid online presence.

As an SEO Analyst, your responsibilities include:

Responsibilities

SEO Strategy and Implementation

Improve the website’s traffic through organic search results.

  1. Collaborate with cross-functional teams to implement SEO best practices, execute website updates, and drive growth following the SEO roadmap.
  2. Develop insights and actions based on qualitative and quantitative analytics.
  3. Work with development teams to ensure SEO best practices are properly implemented on newly developed code.
  4. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
  5. Conduct comprehensive keyword research to identify opportunities for organic growth.
  6. Optimize website content, meta tags, and headings to improve search engine visibility and rankings.
  7. Implement on-page and off-page SEO strategies, including backlink building and content marketing.
  8. Improve the website's backlink profile using proven strategies.
  9. Enhance page speed and server response times for improved technical performance.
  10. Collaborate with content creators to develop SEO-friendly content that aligns with user intent and search trends.
  11. Proven knowledge of various disciplines of SEO and ranking factors
  12. Ability to identify opportunities and act on them (self-starter)


ASO for Mobile App

  1. Conduct keyword research for app store optimization to improve app discoverability.
  2. Optimize app title, description, screenshots, and other metadata for higher rankings in app stores.
  3. Track and analyze app performance metrics, making data-driven decisions to enhance user acquisition and retention.
  4. Collaborate with the development team to ensure the app is technically optimized for app stores.


Performance Tracking and Reporting

  1. Possess a basic understanding of GTM tag implementation, ensuring accurate tracking and data collection.
  2. Use tools like Google Analytics4, Google Search Console, Looker Studio, and app analytics platforms to monitor performance.
  3. Generate weekly/monthly reports on SEO/ASO performance, providing insights and recommendations for continuous improvement.


Requirements

  • Bachelor’s degree in Marketing or a relevant field.
  • 4 to 5 years of experience as an SEO Analyst, Digital Marketing Executive, or similar role.
  • Strong understanding of search engine algorithms, ranking factors, and best practices.
  • Proficiency in SEO/ASO tools such as Google Analytics4, Google Search Console, Looker Studio, SEMrush, ahrefs, and app store optimization tools.
  • Excellent analytical skills with the ability to interpret data and provide actionable insights.
  • Well-versed with Microsoft Excel for data analysis and extracting useful insights.
  • Strong time management and communication skills.
  • Strong work ethic and ability to collaborate with cross-functional teams.
  • Knowledge of basic programming and automation is a plus.


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