Senior SEO Analyst
2 months ago
Experience: 4 to 5 years of experience in SEO
Job Overview
We are seeking an SEO Analyst to join our team and assist us to establish a solid online presence.
As an SEO Analyst, your responsibilities include:
Responsibilities
SEO Strategy and Implementation
Improve the website’s traffic through organic search results.
- Collaborate with cross-functional teams to implement SEO best practices, execute website updates, and drive growth following the SEO roadmap.
- Develop insights and actions based on qualitative and quantitative analytics.
- Work with development teams to ensure SEO best practices are properly implemented on newly developed code.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Conduct comprehensive keyword research to identify opportunities for organic growth.
- Optimize website content, meta tags, and headings to improve search engine visibility and rankings.
- Implement on-page and off-page SEO strategies, including backlink building and content marketing.
- Improve the website's backlink profile using proven strategies.
- Enhance page speed and server response times for improved technical performance.
- Collaborate with content creators to develop SEO-friendly content that aligns with user intent and search trends.
- Proven knowledge of various disciplines of SEO and ranking factors
- Ability to identify opportunities and act on them (self-starter)
ASO for Mobile App
- Conduct keyword research for app store optimization to improve app discoverability.
- Optimize app title, description, screenshots, and other metadata for higher rankings in app stores.
- Track and analyze app performance metrics, making data-driven decisions to enhance user acquisition and retention.
- Collaborate with the development team to ensure the app is technically optimized for app stores.
Performance Tracking and Reporting
- Possess a basic understanding of GTM tag implementation, ensuring accurate tracking and data collection.
- Use tools like Google Analytics4, Google Search Console, Looker Studio, and app analytics platforms to monitor performance.
- Generate weekly/monthly reports on SEO/ASO performance, providing insights and recommendations for continuous improvement.
Requirements
- Bachelor’s degree in Marketing or a relevant field.
- 4 to 5 years of experience as an SEO Analyst, Digital Marketing Executive, or similar role.
- Strong understanding of search engine algorithms, ranking factors, and best practices.
- Proficiency in SEO/ASO tools such as Google Analytics4, Google Search Console, Looker Studio, SEMrush, ahrefs, and app store optimization tools.
- Excellent analytical skills with the ability to interpret data and provide actionable insights.
- Well-versed with Microsoft Excel for data analysis and extracting useful insights.
- Strong time management and communication skills.
- Strong work ethic and ability to collaborate with cross-functional teams.
- Knowledge of basic programming and automation is a plus.
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