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Senior SEO Strategist

1 month ago

Mumbai, Maharashtra, India Upstox Full time
Senior SEO Specialist

At Upstox, we're seeking a highly skilled Senior SEO Specialist to drive our organic traffic growth and content marketing efforts. As a key member of our team, you'll be responsible for developing and executing comprehensive SEO strategies that drive quality traffic and conversions.

Responsibilities:
  • Develop and implement SEO strategies to drive organic traffic growth and improve search engine rankings.
  • Lead content marketing efforts, including keyword research, content creation, and distribution.
  • Analyze and optimize website performance using tools like Google Analytics and SEMrush.
  • Collaborate with cross-functional teams to ensure seamless execution of SEO strategies.
  • Conduct competitor backlink analysis and develop internal and external linking strategies.
  • Perform technical SEO audits to identify and address website gaps.
  • Test and analyze experiments to improve key metrics across channels.
  • Measure and optimize engagement from the top of the funnel to ensure marketing is accelerating sales efforts.
  • Set up goal tracking and conversion tracking using tools like Google Analytics.
Your Way to Impact:
  • Be self-driven and a quick starter.
  • Have an ownership mindset and aggressively drive and deliver results.
What You Need to Bring:
  • 5-8 years of hands-on experience in SEO with a proven track record of driving strong organic growth across multiple brands consistently.
  • Prior experience in the Fintech competitive landscape is a plus.
  • Comprehensive SEO knowledge, including on-page SEO, link analysis, keyword research, and analytical tools proficiency.