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Search Engine Marketing Specialist

2 months ago

Mumbai, India Megger Full time
Company DescriptionMegger, a market leader of electrical test equipment and measuring instruments for electrical power applications, has been in operation for over 150 years. The company's products help in installing, improving efficiency, reducing costs, and extending the life of electrical assets worldwide. With global presence and local support, Megger designs and manufactures its equipment in factories located across Germany, Sweden, the UK, and the USA.

Role DescriptionThis is a full-time role for a Search Engine Marketing Specialist based in Mumbai. The Specialist will be responsible for managing keyword research, executing paid search campaigns, analyzing web analytics, and implementing digital marketing strategies on a day-to-day basis on Google.

ResponsibilitiesExecute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack, report, and analyze website analytics and PPC initiatives and campaignsManage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.Optimize copy and landing pages for search engine marketingPerform ongoing keyword discovery, expansion and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor advertising linksDevelop and implement link building strategyWork with the development team to ensure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creation and content programmingRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skillsProven SEO experienceProven SEM experience managing PPC campaigns across Google, Yahoo and Bing.Solid understanding of performance marketing, conversion, and online customer acquisitionIn-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)Experience with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsKnowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEO and SEMBS/MS degree in a quantitative, test-driven field