Lead Generation Manager

4 weeks ago

Bhopal, India HackerKernel Full time

Role Overview:

The Lead Generation Manager will play a pivotal role in driving our business growth by identifying, nurturing, and converting leads into sales opportunities. The ideal candidate will have a deep understanding of the IT software service industry and a proven track record in developing and executing lead generation strategies. You will work closely with the sales and marketing teams to ensure a steady pipeline of qualified leads.


Key Responsibilities:

  • Develop and implement effective lead generation strategies to drive sales growth.
  • Identify and target potential clients through various channels including digital marketing, email campaigns, social media, and networking events.
  • Manage and optimize lead generation campaigns to maximize ROI.
  • Collaborate with the sales team to qualify leads and ensure smooth handoff for further engagement.
  • Analyze lead data and performance metrics to refine and improve lead generation tactics.
  • Maintain a robust database of potential clients and regularly update CRM systems.
  • Stay updated on industry trends, competitive landscape, and emerging technologies to identify new lead opportunities.
  • Train and mentor junior members of the lead generation team.


Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • Minimum of 2 years of experience in lead generation, preferably within the IT software service industry.
  • Strong understanding of digital marketing and lead generation tools (e.g., CRM software, marketing automation platforms).
  • Proven ability to generate high-quality leads and convert them into sales opportunities.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.


Benefits:

  • Competitive salary and performance-based bonuses.
  • Opportunities for professional development and growth within the company.
  • Flexible working hours and remote work options.


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