GreenFortune - Trade Marketing Lead

About Green Windows and Doors Indias fastest-growing fenestration brands, transforming living spaces with innovative, design-led window and door solutions. Headquartered in Hyderabad, weve completed 800+ projects through a network of 150+ fabricators across 100+ locations nationwide. Our proprietary and tech-first approach (PartnerGate) has made us a preferred partner for businesses and a trusted brand for customers in the segment.Backed by $5.55 million in funding from Foundamental, Titan Capital, Incubate Fund India, Partners Fund Japan, Superb Capital, and MamaEarth founder Varun Alagh, we are scaling rapidly. Alongside building direct consumer demand, we aim to empower our network of fabricators and trade partners, who play a pivotal role in delivering our products to OverviewWe are looking for a Trade Marketing Lead who will own the full marketing funnel to fabricators and other trade partners like retailers/franchises etc. The role is responsible for creating awareness, brand pull, demand and engagement in this channel by designing programs, campaigns, and tools that help fabricators champion Green Fortune products. The role will require hands-on engagement with the community and be their voice in the Strategy & Brand Pull- Develop and execute the marketing strategy targeted at fabricators and trade partners- Position Green Fortune as the preferred brand within the fabricator Generation- Drive awareness and preference through targeted trade marketing campaigns- Build programs that encourage fabricators to promote Green Fortune to Marketing Assets- Create toolkits (catalogues, product brochures, displays, POS materials, demo kits) tailored to fabricators needs- Develop co-branded marketing opportunities for high-potential Programs & Events- Design and run fabricator loyalty, reward, and incentive programs- Conduct training, workshops, and meets to deepen product knowledge and brand connect- Plan and execute trade shows, roadshows, and fabricator engagement Tracking & Insights- Measure effectiveness of trade marketing initiatives (fabricator engagement, lead inflow, partner share of wallet)- Gather market insights from fabricators to feed into product, pricing, and brand expectations1. Follow up and implement strategic sales initiatives across all territories. Work closely with the team and ensure execution on agreed initiatives for specific strategic accountsi) Connecting with relevant technical teams and get queries resolvedii) Schedule and ensure timely execution of PartnerGate trainings to B2F customersiii) Maintain pricing structures across fabricators and dealersiv) Assist Pratyusha in relationship management with key accounts2. Execute and maintain relevant contracts with Fabricators and dealers3. Secondary leads for fabricatorsi) Track assignment of secondary leads to fabricatorsii) Track fabricators performance on secondary leads conversion. Develop capability to access fabricators strength in converting a particular kind of lead (project v/s retail, premium v/s affordable, etc)iii) Assists sales team/fabricator in costing for the leads generated and given by us4. Monitoring the work output of the sales and leads generation team5. Have a mechanism to track complaints (Fabricators and end customer) received and ensure they are resolved in a timely 3-5 - years of experience in trade marketing, category marketing, or channel marketing, ideally in building materials, interiors, home solutions, or allied industries.- Strong understanding of channel dynamics and partner marketing in high-value, consultative sales categories.- Excellent communication skills and empathetic approach to knowledge gathering- Project management experience to run multiple campaigns, events and initiatives in parallel (ref:iimjobs.com)