GreenFortune - Creative & Content Lead

2 weeks ago

Hyderabad, India The GreenFortune Full time

About Green FortuneGreenFortune Windows and Doors Indias fastest-growing fenestration brands, transforming living spaces with innovative, design-led window and door solutions. Headquartered in Hyderabad, weve completed 800+ projects through a network of 150+ fabricators across 100+ locations nationwide. Our proprietary and tech-first approach (PartnerGate) has made us a preferred partner for businesses and a trusted brand for customers in the segment.Backed by $5.55 million in funding from Foundamental, Titan Capital, Incubate Fund India, Partners Fund Japan, Superb Capital, and MamaEarth founder Varun Alagh, we are scaling rapidly. Role OverviewWe are seeking a Creative & Content Lead to own the visual identity, storytelling, and content strategy that will strengthen Green Fortunes position as the most distinct windows & doors brand in India. This role combines brand guardianship, content creation, and creative ownership across paid, owned, and earned channelsKey ResponsibilitiesBrand Identity & Guidelines- Ensure the brands visual identity and tone is consistently extended across all touchpoints- Act as the custodian of design consistency, tone, and visual language.- Ensure that the brand evolves over time in line with consumer expectation Organic Social Media- Plan and execute the organic social media content calendar across platforms.- Build a strong brand community and drive engagement through innovative content formats- Prior Experience in building and scaling organic social media presence is a strong plus.Team Management- Lead, mentor, and manage a team of in-house creatives (designers, copywriters, content producers) and external agencies/freelancers- Ensure high-quality output and cost efficient project delivery across all creative functionsSales Enablement Assets- Create compelling creative assets for sales: ad creatives, brochures, standees, product catalogues, merchandise, and event collateral- Support the sales team with visually engaging presentations and material- Develop emailers, WhatsApp creatives, and other touchpoints to nurture leads and generate referral from existing customers.Influencer & Brand Partnerships- Identify, engage, and collaborate with influencers aligned with Green Fortunes brand ethos. Build a roaster of barter and paid influencers to expand brand reach - Build partnerships with other lifestyle, design, and sustainability brands for co-marketing 5-7 years in creative and content marketing, or brand communications, preferably in home décor, interiors, building material brands. Or if you have managed brands in this category from an agency. - Proven ability to manage and inspire creative teams while maintaining brand integrity.- Strong design sensibility with the ability to brief and work with creative agencies/freelancers.- Hands-on experience in content planning and asset creation.- Track record in building brand presence through social media, especially organic growth.- Ability to look at data and recraft creative strategies to drive desired outcomes (ref:iimjobs.com)

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