GreenFortune - Creative & Content Lead

3 days ago

Hyderabad, India The GreenFortune Full time

About Green Fortune

GreenFortune Windows and Doors Indias fastest-growing fenestration brands, transforming living spaces with innovative, design-led window and door solutions. Headquartered in Hyderabad, weve completed 800+ projects through a network of 150+ fabricators across 100+ locations nationwide. Our proprietary and tech-first approach (PartnerGate) has made us a preferred partner for businesses and a trusted brand for customers in the segment.

Backed by $5.55 million in funding from Foundamental, Titan Capital, Incubate Fund India, Partners Fund Japan, Superb Capital, and MamaEarth founder Varun Alagh, we are scaling rapidly.

Role Overview

We are seeking a Creative & Content Lead to own the visual identity, storytelling, and content strategy that will strengthen Green Fortunes position as the most distinct windows & doors brand in India. This role combines brand guardianship, content creation, and creative ownership across paid, owned, and earned channels

Key Responsibilities

Brand Identity & Guidelines

- Ensure the brands visual identity and tone is consistently extended across all touchpoints

- Act as the custodian of design consistency, tone, and visual language.

- Ensure that the brand evolves over time in line with consumer expectation

Organic Social Media

- Plan and execute the organic social media content calendar across platforms.

- Build a strong brand community and drive engagement through innovative content formats

- Prior Experience in building and scaling organic social media presence is a strong plus.

Team Management

- Lead, mentor, and manage a team of in-house creatives (designers, copywriters, content producers) and external agencies/freelancers

- Ensure high-quality output and cost efficient project delivery across all creative functions

Sales Enablement Assets

- Create compelling creative assets for sales: ad creatives, brochures, standees, product catalogues, merchandise, and event collateral

- Support the sales team with visually engaging presentations and material

- Develop emailers, WhatsApp creatives, and other touchpoints to nurture leads and generate referral from existing customers.

Influencer & Brand Partnerships

- Identify, engage, and collaborate with influencers aligned with Green Fortunes brand ethos. Build a roaster of barter and paid influencers to expand brand reach

- Build partnerships with other lifestyle, design, and sustainability brands for co-marketing 5-7 years in creative and content marketing, or brand communications, preferably in home décor, interiors, building material brands. Or if you have managed brands in this category from an agency.

- Proven ability to manage and inspire creative teams while maintaining brand integrity.

- Strong design sensibility with the ability to brief and work with creative agencies/freelancers.

- Hands-on experience in content planning and asset creation.

- Track record in building brand presence through social media, especially organic growth.

- Ability to look at data and recraft creative strategies to drive desired outcomes


(ref:iimjobs.com)

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