Xerago - Marketo Campaign Specialist

2 weeks ago

Chennai, India Xerago Full time

We are looking for a highly skilled and certified Marketo Campaign Specialist to join our Marketing Operations team.

The ideal candidate will have strong hands-on experience in Marketo and be responsible for end-to-end campaign execution, data management, reporting, and automation workflows.

This is a key role in driving demand generation and marketing automation excellence across regions.

Key Responsibilities:

- Design, build, and manage end-to-end Marketo campaigns including emails, landing pages, forms, and smart lists.

- Collaborate with demand generation, product marketing, and sales teams to support campaign execution and lead nurturing workflows.

- Manage segmentation, scoring, and lifecycle stages to optimize campaign performance and conversion rates.

- Monitor campaign metrics, analyze results, and create detailed reports and dashboards to improve future campaigns.

- Ensure data accuracy, compliance (GDPR, CAN-SPAM), and integration between Marketo and CRM systems (preferably Salesforce).

- Maintain campaign calendars and ensure timely execution aligned with the overall marketing strategy.

- Continuously optimize workflows and templates for better efficiency and performance.

Required Skills & Qualifications:

- 4-7 years of hands-on experience in Marketo as a core marketing automation tool.

- Must be a Marketo Certified Expert or Specialist.

- Strong understanding of B2B marketing, lead generation, and customer journey mapping.

- Proficient in HTML/CSS for email and landing page customization.

- Experience with CRM tools like Salesforce is a must.

- Strong analytical skills with experience in campaign performance tracking and reporting.

- Excellent communication, project management, and collaboration skills

(ref:iimjobs.com)

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