Xerago - Senior Marketing Data Analyst

2 weeks ago


Chennai, India Xerago Full time

Description : Recognized for its expertise in AI, ML, Martech, and creative UX, Xerago drives strategic campaigns and data-driven marketing. Clients span various industries including Financial Services, Retail, Technology, andThis is a full-time on-site role located in Chennai for a Senior Marketing Data Analyst. The Senior Marketing Data Analyst will be responsible for analyzing marketing data, developing actionable insights, and crafting data-driven marketing strategies.Day-to-day tasks include performing data engineering, measurement & attribution, and leveraging analytics tools for business intelligence. The role also involves collaborating with cross-functional teams to optimize marketing campaigns and drive customerResponsibilities :- Analyzing marketing data to identify trends and insights.- Developing and implementing data-driven marketing strategies.- Performing data engineering tasks to ensure data quality and accessibility.- Utilizing measurement & attribution techniques for accurate tracking and analysis.- Leveraging analytics tools for business intelligence and reporting.- Collaborating with cross-functional teams to optimize marketing campaigns.Qualifications :- Proficiency in Data Analysis, Business Intelligence (BI), and Analytics tools.- Experience with Measurement & Attribution for accurate tracking and analysis.- Skills in Data Engineering, AI & ML application, and Customer Data Platforms (CDP).- Understanding of Martech, Digital Apps, and Mobility solutions.- Strong analytical skills with the ability to interpret complex data sets.- Excellent written and verbal communication skills.- Ability to work collaboratively with cross-functional teams.- Experience in the marketing or technology industry is preferred.- Bachelors degree in Marketing, Data Science, Statistics, or a related field (ref:hirist.tech)


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