Digital Advertising Specialist

7 days ago

Pune, India Pattern® Full time

What is the day in the life of a Digital Advertising Strategist?

  • Plan, execute and monitor paid advertising campaigns on Amazon for the allocated strategic accounts
  • Analyse and optimise existing paid search campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting, and any other optimisation required to drive revenue and sales
  • Test, scale and optimise campaigns in Amazon Ads (and other channels)
  • Plan and manage weekly and monthly advertising budgets across client accounts
  • Update and improve the tracking of every brand advertising spend and return on ad spend
  • Communicating with clients via email, calls and face-to-face meetings to provide insights
  • Define compelling advertising strategies that meet client commercial goals
  • Daily reporting and monitoring of campaigns to ensure commercial objectives are met
  • Work closely with Brand Management, Merchandising and SEO/Content to drive an aligned commercial agenda for the allocated accounts
  • Train, develop and coach junior teams
  • Adopt internal tools and feedback to the tech team on feature requirements


What will I need to thrive in this role:

  • Total experience of 5+ years with a Minimum of 2-3 years experience in a hands-on digital advertising role, preferably within an agency focused on Amazon.
  • Line management experience
  • Excellent verbal and written communication skills
  • Excellent analytical skills, including budget management and attention to detail.
  • Ability to think strategically with a strong bias towards commercial outcomes.
  • Experience working with retail/ecommerce clients (desirable)

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