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Marketing Advertising Specialist
2 weeks ago
is revolutionizing healthcare marketing with our patient-centric platform empowering doctors to thrive in the digital age. We're seeking an Advertising Specialist with expertise in Google Ads and Meta Ads to craft high-converting campaigns for our doctors network.
Responsibilities:
- Develop and execute data-driven advertising campaigns across Google Ads and Meta Ads platforms.
- Manage campaign strategy, structure, budget allocation, and keyword research.
- Implement effective conversion tracking and optimize campaigns for maximum lead generation and brand awareness for doctor clients.
- Analyze campaign performance metrics, identify trends, and make data-driven adjustments for continuous improvement.
- Stay current on best practices and emerging trends in online advertising for the healthcare industry.
- Collaborate with the marketing team to ensure seamless integration of advertising campaigns into our marketing automation platform.
- Generate reports to communicate campaign performance and ROI to doctor clients.
Qualifications:
- Minimum 2+ years of experience in paid advertising with a proven track record of success in lead generation and brand awareness campaigns.
- Google Ads and Meta Ads certifications (or demonstrably equivalent experience) preferred.
- In-depth knowledge of campaign setup, targeting options, bidding strategies, and ad copywriting for both platforms.
- Experience with conversion tracking, attribution modeling, and campaign optimization techniques.
- Excellent analytical and problem-solving skills with a data-driven approach.
- Strong communication and collaboration skills to effectively partner with doctor clients and internal teams.
- Passion for the healthcare industry and a desire to make a positive impact on patient care.
Bonus points:
- Experience with marketing automation platforms.
- Understanding of the healthcare landscape and patient acquisition challenges.
- Google Analytics and SEO knowledge.
Join and become a champion for doctor marketing success
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