Marketing Advertising Specialist

2 weeks ago


Pune, Maharashtra, India mktg Full time

is revolutionizing healthcare marketing with our patient-centric platform empowering doctors to thrive in the digital age. We're seeking an Advertising Specialist with expertise in Google Ads and Meta Ads to craft high-converting campaigns for our doctors network.

Responsibilities:

  • Develop and execute data-driven advertising campaigns across Google Ads and Meta Ads platforms.
  • Manage campaign strategy, structure, budget allocation, and keyword research.
  • Implement effective conversion tracking and optimize campaigns for maximum lead generation and brand awareness for doctor clients.
  • Analyze campaign performance metrics, identify trends, and make data-driven adjustments for continuous improvement.
  • Stay current on best practices and emerging trends in online advertising for the healthcare industry.
  • Collaborate with the marketing team to ensure seamless integration of advertising campaigns into our marketing automation platform.
  • Generate reports to communicate campaign performance and ROI to doctor clients.

Qualifications:

  • Minimum 2+ years of experience in paid advertising with a proven track record of success in lead generation and brand awareness campaigns.
  • Google Ads and Meta Ads certifications (or demonstrably equivalent experience) preferred.
  • In-depth knowledge of campaign setup, targeting options, bidding strategies, and ad copywriting for both platforms.
  • Experience with conversion tracking, attribution modeling, and campaign optimization techniques.
  • Excellent analytical and problem-solving skills with a data-driven approach.
  • Strong communication and collaboration skills to effectively partner with doctor clients and internal teams.
  • Passion for the healthcare industry and a desire to make a positive impact on patient care.

Bonus points:

  • Experience with marketing automation platforms.
  • Understanding of the healthcare landscape and patient acquisition challenges.
  • Google Analytics and SEO knowledge.

Join and become a champion for doctor marketing success



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