Assistant/Manager - Website Management - Mutual Fund Industry
1 month ago
Assistant/Manager - Website : Assistant / Manager - Website Management
Experience : 3 - 5 Years
Reporting to : Senior Manager
Location : Mumbai
Department : Digital
Job Role - The key areas of responsibilities are as follows:
- Conduct market research, including competitive benchmarking, and analyze campaign effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
- Establish an approach which will help plan, analyze and optimize acquisition, engagement and remarketing campaigns.
- Create regular performance and ROI forecasts for Digital & Marketing based on historic lead performance in order to optimize monthly marketing spend.
- Enhance Customer profiling based on Customer Data Platform in conjunction with a 3rd Party Partner and other sources within organization.
- Establish KPI Framework and Reporting Structure for Campaign Reporting
- Achieve higher degree of personalization in Digital Communications
- Customer Journey on Web and Mobile.
- Customer segmentation to send relevant campaigns.
- Improve customer engagement and campaign conversion rate.
- Campaign planning, management and execution.
- Pre-post campaign analysis to determine campaign impact.
- Migrate to a More customer centric Marketing Approach.
- Overseeing the day-to-day operations and performance of the company's website.
- Ensuring a seamless user experience and implementing SEO strategies.
- Manage Website/CMS governance and processes for the business plus marketing automation tools.
- Analyzing website's metrics and staying updated on industry trends to enhance online presence
Knowledge & Essential Skills:
- Strong understanding of Mutual Fund Industry
- Experience in Client acquisition.
- Project Management Experience
- Excellent Communication
- Good Presentation Skills
- Ability to work cross functionally to drive customer experience improvements
- Strong technical understanding of the Digital space and Digital Marketing Preference - BFSI (ref:iimjobs.com)
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