Head - Marketing - Beauty/Skincare/Derma Domain

3 weeks ago

Mumbai, Maharashtra, India Dermis Oracle Full time

Job Overview:

- The Marketing Head will be responsible for shaping and driving the overall marketing strategy for the company, with a strong emphasis on our products and services.

- This role involves developing comprehensive marketing campaigns that resonate with healthcare professionals, end customers and other stakeholders in the pharmaceutical industry.

- The marketing head will lead efforts to enhance the companys brand, increase market share, and ensure the success of product launches, with a key focus on innovation and compliance with regulatory standards.

Key Responsibilities:

360-Degree Marketing Strategy:

- Develop and execute a comprehensive, multi-channel marketing strategy that aligns with business objectives and targets healthcare professionals, end customers and industry stakeholders.

Strategic Planning:

- Lead long-term strategic planning initiatives to drive sustainable growth and achieve market penetration.

- Identify opportunities for market expansion and product positioning.

- Collaborate with cross-functional teams, including sales, product development, and regulatory departments, to ensure alignment of marketing initiatives with business goals.

Brand Identity and Communication:

- Oversee the development and maintenance of the company's brand identity.

- Ensure consistent messaging across all marketing and communication channels.

- Collaborate with internal and external stakeholders to manage corporate communication efforts.

Campaign Planning and Management:

- Design and manage marketing campaigns for product launches, events, and promotions.

- Utilise both traditional and digital marketing tactics to engage the target audience and deliver measurable outcomes.

- Strong knowledge of paid marketing campaigns and getting the execution done.

Content Planning and Management:

- Direct the creation of marketing content, including digital assets, brochures, whitepapers, and educational materials, ensuring relevance and value to the pharmaceutical audience.

- Manage the company's content calendar to ensure timely execution.

Community Engagement:

- Cultivate relationships with healthcare professionals, key opinion leaders (KOLs), and relevant industry associations.

- Engage with the community through digital platforms, social media, and public forums to enhance brand trust and reputation.

Press Release Management:

- Craft and distribute press releases to announce company milestones, product updates, and industry developments, attract media attention, build and maintain reputation, and manage customers' perceptions.

- Maintain strong relationships with media outlets to ensure positive coverage.

Analytics and Reporting:

- Analyse the performance of marketing campaigns through KPIs, ROI metrics, and customer engagement data.

- Report insights to executive leadership and adapt strategies based on data-driven analysis.

Candidature Profile:

- Education: Bachelor's degree in marketing, Business Administration, or related field (MBA preferred).

- Experience: Minimum 08-10 years of experience in marketing, preferably in the pharmaceutical, Beauty, Skincare and Derma industry.

- Skills: Strong leadership and people management skills.

- Strong communication skills.

- Ability to work cross functionally and liaising with external agencies.

- Ability to multitask.

(ref:iimjobs.com)

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