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Skincare Marketing Specialist

1 week ago

Mumbai, Maharashtra, India The Face Shop India Official Full time

We are dedicated to delivering high-quality skincare products that enhance our customers' beauty and well-being. As a Brand Executive, you will be responsible for creating engaging content, managing social media campaigns, and collaborating with our design team.

About the Role:

  • Social Media Management: Develop a content calendar, create engaging content, monitor and engage with the community, collaborate with the design team
  • Content Creation: Write tailored blog posts and captions, conduct photoshoots for content
  • Community Engagement: Foster an active online community, execute social media campaigns and contests
  • Digital Advertising: Assist in planning and executing ad campaigns, create website banners, emailers & other required content
  • Analytics and Reporting: Track key performance metrics, provide insights for strategy enhancement

Key Responsibilities:

  • Create engaging content that resonates with our audience
  • Manage social media campaigns to drive brand awareness and engagement
  • Collaborate with the design team to create visually appealing content
  • Assist in planning and executing ad campaigns to drive sales and revenue
  • Track key performance metrics to inform strategy enhancements

Qualifications:

  • Bachelor's degree in Marketing or related field
  • 1+ year of social media marketing experience
  • Proficiency in social media and digital advertising
  • Passion for skincare and beauty (a plus)
  • Strong analytical and data visualization skills
  • Experience with marketing or business analytics tools (Google Analytics, Shopify etc.)
  • Excellent communication and writing skills
  • Ability to work independently and as part of a team