Penthara Technologies

We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. The ideal candidate will have hands-on experience in managing digital campaigns, social media, SEO, email marketing, and lead generation. You will play a key role in driving brand awareness, engagement, and qualified leads through strategic digital initiatives. From an attitude perspective, these attributes would be a great fit for us: Humility. Honesty. Empathy. Creativity. Team player. Growth mindset.Shift Timings: Evening Shift 5:00PM to 02:00AM IST (Non Negotiable, We work mostly with US customers in EST Time - Manage and schedule social media content to drive engagement and community interaction. - Plan and execute digital campaigns including webinars, newsletters, and outreach initiatives. - Apply on-page, off-page, and technical SEO strategies to boost search engine rankings. - Track and analyze campaign performance using Google Analytics and suggest improvements. - Generate leads through digital outreach, email marketing, and paid/organic campaigns. - Maintain and optimize lead data in HubSpot or equivalent CRM for better marketing-sales alignment. - Design and manage email campaigns via Mailchimp or Mautic to maximize engagement. - Collaborate with cross-functional teams to align marketing efforts with business goals. - Write SEO-optimized blogs to increase organic traffic and search visibility. - Use tools like Hoot suite or Buffer for social media scheduling and automation. - Leverage Apollo or similar tools to identify and engage potential leads. - Possession of certifications in Google Ads, HubSpot, or similar platforms is a - 3-4 years of experience in digital marketing. - Proficiency with tools like Google Analytics, HubSpot, Mailchimp,Hoot suite, Buffer, and Apollo. - Strong understanding of SEO, SEM, and content marketing. - Excellent written and verbal communication skills. - Ability to manage multiple projects and meet deadlines. - Google Ads, HubSpot, or other digital marketing certifications are a plus. - Knowledge in Microsoft 365 & Azure licensing is a must.Benefits - Opportunity to work on cutting-edge cloud technologies. - Collaborative and innovative work culture. - Competitive compensation and benefits package. - Career growth and certification support. (ref:iimjobs.com)