Digital Marketing Associate

5 days ago

Nagar Sahibzada Ajit Singh Nagar India Penthara Technologies Full time

Job Description We are looking for a star player who can help us build digital relationships with our customers. From an attitude perspective these attributes would be a great fit for us: - Humility - Honesty - Empathy - Creativity - Team player - Growth mindset Shift Timings: Evening Shift 5:00PM to 02:00AM IST (Non Negotiable, We work mostly with US customers in EST Time Zone) Key Responsibilities and Skills - Create, schedule, and manage social media content, ensuring proactive engagement and community management - Plan digital campaign calendars and execute key marketing initiatives, including webinars, newsletters, and outreach campaigns - Implement on-page, off-page, and technical SEO strategies to improve website performance and search rankings. - Use tools like Google Analytics to track campaign performance, generate reports, and provide creative recommendations for improvement. - Identify and attract potential leads through digital marketing strategies, including outreach, email marketing, and paid/organic campaigns. - Maintain and track lead data in HubSpot (or equivalent CRM) to optimize marketing and sales alignment. - Create and manage email campaigns using tools like Mailchimp or Mautic, ensuring high engagement and conversion rates - Work closely with other departments to align marketing activities with business goals. - Research keywords and write SEO-optimized blogs to drive organic traffic and improve search visibility. - Hands-on experience with social media management tools (e.g., Hootsuite, Buffer) and marketing automation platforms. - Utilize Apollo (or similar prospecting tools) to identify and engage with potential leads, supporting outreach efforts to expand brand reach - Google Ads, HubSpot, or other digital marketing certifications are a plus. Requirements Education:-Any Graduate or Post Graduation Degree/Diploma Experience:- 6month - 1 year

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