Marketing Data Analyst

4 weeks ago

Malappuram, Kerala, India Flo Mattress Full time

Location: Sakinaka, Mumbai (onsite)

About Flo: Flo is one of India's fastest growing D2C brands and one of the first to introduce the model in the sleep solutions space.

What you'll get:

·        A good work-life-sleep balance.

·        The opportunity to join a high growth company with room to explore

·        A super team of colleagues who are all excited to actually make a difference

·        You'll be working with senior/upper management directly so you'll be involved in core decisions

What we expect you to do:

·        Work closely with the Performance team & Head of Marketing to drive revenue growth through actionable data insights.

·        Build & own weekly/monthly marketing dashboards.

·        Develop reports to drive faster decision making across sales channels.

·        Analyze performance marketing campaigns across Meta, Google, YouTube and other platforms.

·        Track ROAS, CAC, CTR, CPM and other key KPIs; translate findings into actionable recommendations.

·        Use Shopify, GA4 and heatmapping tools to monitor website performance.

·        Identify patterns in user behavior (bounce rates, scroll depth, page exits) and suggest optimizations.

·        Work on segmenting customer data based on location, device, or purchase behaviour.

Qualifications:

·        4+ years of experience in a marketing analytics, growth analytics, or ecommerce analytics role.

·        Bachelor's degree in Marketing, Business, Statistics, or a related field

·        Proficiency in Google Analytics (GA4), Meta Ads Manager, and Excel/Google Sheets, Shopify.

·        Experience with Shopify and understanding of UTM-based tracking.

·        Strong understanding of performance marketing KPIs and ecommerce funnels.

·        Bonus if you've worked with D2C or consumer brands, especially in food/lifestyle/gifting.

·        Proven experience as a CRO Specialist of at least 2-3 years is a plus

·        Proficiency in web analytics tools (e.g., Google Analytics, Hotjar, Optimizely)

·        Excellent analytical and problem-solving skills with a data-driven approach

·        Experience with HTML, CSS, and JavaScript is a plus

·        Strong understanding of UX/UI principles and best practices

·        Excellent communication and collaboration skills

·        Ability to work independently and manage multiple projects simultaneously

We are in a high growth phase and would require you to come to the office in Mumbai (Sakinaka) 6 days a week with Sunday off. If you think you're up for the challenge and want to do the best and most impactful work, you're in the right place

Industry standard pay is a myth. We pay what you deserve. It's a conversation, not a restriction.

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