Category Lead

4 weeks ago

Gurugram, India BIBA Fashion Ltd Full time

Position: Retail Merchandising and Planner - Couture Wear Category


Location: Gurgaon


About Us:


At BIBA, we are dedicated to creating memorable shopping experiences for our customers. As a leading fashion brand, we strive to empower our employees and provide them with opportunities for growth and development..


Responsibilities:



  • and execute merchandising strategies for the couture wear category to drive sales and meet business objectives.
  • with designers and suppliers to curate a compelling assortment of couture wear products that align with brand aesthetic and target customer preferences.
  • regular market analysis and trend research to identify opportunities and inform assortment planning decisions.
  • seasonal merchandise plans, including product selection, pricing, and inventory allocation, to optimize sales performance and maximize profitability.
  • the end-to-end product lifecycle, from concept development to assortment planning, ordering, and inventory management.
  • closely with cross-functional teams, including design, production, marketing, and retail operations, to ensure seamless execution of merchandising strategies and initiatives.
  • sales data, customer feedback, and market trends to identify areas for improvement and drive continuous optimization of the couture wear category.
  • and develop a team of merchandising and planning professionals, providing guidance, support, and mentorship to foster their growth and development.
  • strong relationships with key stakeholders, including designers, suppliers, and retail partners, to drive collaboration and alignment across the organization.
  • informed about industry best practices, emerging trends, and competitor activities to maintain a competitive edge in the couture wear market segment.
  • digital platform solutions.
  • as a relationship liaison for key designer accounts.
  • end-to-end responsibility for opening standalone designer stores.
  • social media content for retail:

A. Conceptualizing shoot concepts.

B. Determining language and feel of the shoot.

C. Introducing new concepts for intervention with the current model.

D. Ensuring social media content remains relevant to retail and adjusting content accordingly.

Organizing events for larger stores, social events, and PR events in collaboration with various partners, including putting collaborations together.

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