![Bata India Limited](https://media.trabajo.org/img/noimg.jpg)
Category Head
3 weeks ago
Primary responsibilities:
Category & Campaign Management:
• Create and execute category development plan & strategy in alignment with respective stakeholders i.e. Collection, Merchandising & Retail Ops teams
• Drive key category initiatives at national/regional level
• Drive flagship product identification and focus launch in key channels and stores
• Create and execute a 360-degree marketing plan inclusive of ATL, BTL, sponsorship, digital, influencer tie-ups, BTL, Retail, events, etc. in line with planned strategy and brand guidelines
• Lead the agency partners for effective campaign ideation, planning and execution
• Execute GTM program for key hero products along-with key peers
• Create multi-channel marketing plans and influence channel placement plans to maximize ROI from campaigns
• Drive & execute campaigns to boost brand visibility
Public Relations:
• To formulate and drive the PR strategy for Bata India business.
• Ensure highest SOV for products in magazines/lifestyle publications and maximum corporate exposure in business newspapers.
• Plan and deliver events calendar for all store activities and ensure maximum PR coverage.
• Network with both corporate and lifestyle editors and make Bata India an authority on footwear retailing in India.
Digital Marketing:
• Deliver the strategy for the Digital Marketing and drive brands presence in digital world.
• Propose and executive youth engagement promotions
• Devise & execute always-on strategy for priority brands
People Management:
• Motivation and retention of staff
• Career Planning for high potential employees within the organization
• Proactive succession planning for key roles within the Business
Budget Management:
• Analyze past performance and market trends to allocate funds across various marketing channels, campaigns, and initiatives & ensure budget allocations are optimized for maximum impact and ROI.
• Monitor and track marketing expenditures against the approved budget on an ongoing basis.
Ideal Profile (Skill Set):
- Holds experience & expertise in Media Planning
- Holds experience in leading Market Research
- Has exposure to Performance Marketing
- Has created Award winning Communication in previous organizations
- Has handled end to end communication development
- Has experience in managing a team (at least 5-6 members)Budget Management
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