Category Lead

1 month ago

Gurugram, India FNP Full time

Position: Category Lead (Fresh)

Location: Corporate Office, Gurgaon

Reporting to : Category Head


Role Summary :

Ferns & Petals (FNP) is the leader and pioneer of the concept of gifting in India. Started in 1994 as a flower Shop in Delhi, we have now over 430 outlets all over India, delivering happiness across 500+ cities. We also have an international presence in UAE, Singapore, Qatar, Kuwait, etc. with further plans of quick expansion. This position is for the FNP India.

We are seeking a dynamic and experienced individual to join our team as Lead Category for Fresh products, including Bakery, Gourmet Food, and Flowers. This role will be based in Gurgaon and will be responsible for driving the growth and success of these categories within FNP's retail operations.


Key Responsibilities:

  • Develop and execute strategic plans to drive sales, revenue, and profitability for the Fresh category, focusing on Bakery, Gourmet Food, and Flowers.
  • Conduct market research and analysis to identify trends, customer preferences, and competitive landscape within the Fresh category.
  • Source and onboard high-quality vendors and suppliers for Bakery, Gourmet Food, and Flower products, ensuring a diverse and appealing product assortment.
  • Negotiate favorable terms, pricing, and contracts with vendors to maximize margins and maintain competitive pricing in the market.
  • Collaborate with cross-functional teams, including marketing, operations, and procurement, to ensure seamless execution of category initiatives and promotions.
  • Monitor inventory levels, sales performance, and product assortment to identify opportunities for optimization and growth.
  • Lead product development initiatives, including new product launches, packaging design, and quality assurance for Bakery, Gourmet Food, and Flower categories.
  • Implement effective merchandising strategies and visual displays to enhance the presentation and appeal of fresh products in retail stores.
  • Train and develop the sales team on product knowledge, selling techniques, and customer service standards related to Bakery, Gourmet Food, and Flower categories.
  • Maintain awareness of industry trends, regulatory requirements, and best practices in the Fresh category, and incorporate them into business strategies


Desired Skills & Experience


  • Bachelor's degree in Business Administration, Marketing, or related field. Master’s degree preferred.
  • 5+ years of experience in category management, product management, or retail operations, with a focus on Fresh products preferred.
  • Strong understanding of Bakery, Gourmet Food, and Flower industries, including market dynamics, product trends, and supplier landscape.
  • Proven track record of driving sales and profitability in a retail environment, with a focus on category growth and expansion.
  • Excellent negotiation skills and ability to build strong relationships with vendors and suppliers.
  • Strategic thinker with analytical skills and the ability to translate data into actionable insights and initiatives.
  • Creative mindset with a passion for innovation and product development. Strong leadership abilities with experience in leading and developing teams.


Functional /Leadership Competencies:


  • Excellent Communication Skills
  • Clarity of Thought (Sequential/logical presentation in explaining a subject matter) Adaptability/Flexibility to change (New ideas/ new concepts)
  • Creativity (Initiatives for change/ new ideas)
  • Excellent analytical and quantitative skills; ability to make decisions backed up by data and metrics.
  • Positive, pro-active attitude with a willingness to. dynamic environment.

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