CoinDCX - Senior Manager - Growth

The CoinDCX Journey: Building Tomorrow, TodayAt CoinDCX, we believe 'CHANGE STARTS TOGETHER'. You are the driving force that will help us make Web3 accessible to all. In the last six years, we have skyrocketed from being India's first crypto unicorn to carrying a community of over 125 million with us. To continue maximising the adoption and acceleration of Web3, we are now focused on developing cutting-edge products, addressing accessibility and security challenges, and bridging the gap between people and Web3 technologies. While we go ahead and keep dominating the Web3 world, we would like to HODL you on our team Join our team of passionate innovators who are breaking barriers and building the future of Web3. Together, we will make the complex simple, the inaccessible accessible, and the impossible possible.Boost your innovation to an ALL TIME HIGH with usInside CoinDCX's Marketing Team:Our Marketing team drives brand awareness and user engagement through creative campaigns and strategic initiatives. We're passionate about building a strong brand presence in the competitive blockchain space. If you're a marketer who loves pushing creative boundaries, join us in making CoinDCX a leader in the Web3 world.You need to be a HODLer of these:- 3-5 years of product marketing experience in a growing business- 3-5 years of core growth marketing experience - experiment-driven growth process at a high-growth company with a proven track record of driving high retention of the existing users- Excellent understanding of user segmentation and cohorts based on various surrogates, events and attributes.- Excellent problem-solving, creative thinking, and analytical skills.- Ability to drive insights into campaigns.- Practical and Proven expertise on CEP and MMP tools like MoEngage, CleverTap, Plotline, etc- Knowledge of testing and optimisation- Experience driving campaigns in a fintech, e-commerce, gaming, and/or internet environment.- Ability to succeed in a rapidly changing environment.- Ability to succeed in a rapidly changing environment.You will be mining through these tasks:- Be responsible for planning and execution of engagement and retention campaigns via various channels such as Push, In-App, Email, WhatsApp and Product Journeys etc.- Build a continuously evolving segmentation framework for retention using data and consumer insights.- Identify the right levers in the journey of a user and devise campaigns to effectively drive segment progression.- Own and drive initiatives to grow overall retention metrics and business volumes from retained user base.- Responsible for driving gamified and incentive based programs/campaigns with a well defined social element attached to it while understanding the target group, positioning, offer/CTA.- Supervise the execution, monitoring and measurement of marketing campaigns and their success, and also maintain regular measurement of the ROI of campaigns.- Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels.- Leading all the efforts required for go-to-market (GTM) plans for various products and services and working closely with the various internal stakeholders to ensure GTM plans can be effectively implemented and iterated.- Partner with the Analytics team to dig deep into the data and provide actionable insights, identifying new opportunities.- Using user & market research, user feedback, user usage and competitive analysis to identify new campaign opportunities and enhancements at a segment level.Bonus if You Have:- Exposure to fintech, crypto, trading platforms, or event agencies.- Ideas to build something useful and are always curious to learn.- Passionate about everything Crypto and Web3.0Are you the one? Our missing block:- You are knowledge-hungry when it comes to VDA and Web3, always eager to dive deeper and stay ahead in this evolving space.- The world of Web3 and VDA excites you, fueling your curiosity and driving you to explore new opportunities within this dynamic landscape.- You act like an owner, constantly striving for excellence, impact, and tangible results in everything you do.- You embrace a 'We over Me' mindset, growing individually while fostering the growth of those around you.- Change is your catalyst, igniting your passion to build and innovate.- You think outside the box, unbound by limitations or doubt, always pushing the boundaries of what's possible.Perks That Empower You:- Our benefits are designed to make a lasting impact on your life, giving you the freedom to create a work-life balance that truly suits you.- Design Your Own Benefit: Tailor your perk package to fit your unique needs. Whether you're eyeing a new gadget or welcoming a furry friend into your life, our flexible benefits ensure that you can prioritize what matters most to you.- Unlimited Wellness Leaves: We believe in the power of well-being. Take the time you need to recharge, knowing that your health is our priority. With unlimited wellness leaves, you can return refreshed, ready to build and grow.- Mental Wellness Support: Your mental health is as important as your professional growth. Benefit from access to health experts, free counseling sessions, monthly wellness workshops, and regular team outings, all designed to help you stay balanced and connected.- Bi-Weekly Learning Sessions: These sessions are more than just updates-they're opportunities to fuel your growth. Stay ahead with the latest industry knowledge, sharpen your skills, and accelerate your career in an ever-evolving landscape. (ref:iimjobs.com)