Senior Retention Manager

3 weeks ago


New Delhi, India Neon Digital Media Full time

Neon Digital is looking for a dynamic individual specializing in Retention Marketing strategies. Our retention business is growing rapidly with customers such as Tata Motors, Revolt, and Philip Morris and we are looking for growth-minded individuals who can help our clients reach their retention goals.


Job Description

  • Own the overall retention strategy for the client and execute the same
  • Develop and manage marketing campaigns aimed at improving customer retention & conversions across multiple channels (email, Web, WhatsApp messaging, SMS)
  • Partner with Brand and Product marketing to develop key messaging points and direct response creatives across mediums
  • Manage and improve the customer lifecycle campaigns across multiple channels.
  • Design requirements and work with the communications team to create engaging campaign content to support all initiatives.
  • Execute monthly and quarterly plans that maximize customer revenue through effective and targeted up-sell, cross-sell, and increased product penetration.
  • Monitor and report on the performance of these campaigns against agreed KPIs.
  • Analyse marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI
  • Assist in preparing client pitches for strategy.
  • Knowledge of multiple retention tools (Clevertap, Webengage, MoEngage, etc) and their usage
  • You are a self-starter, detail-oriented and can adhere to and implement processes and protocols
  • You are a team player and desire to collaborate and communicate effectively.

Experience

A min of 5 plus years of experience handling retention projects with the ability and understanding of creating customer journeys and setting up events.


Great to have:

Clevertap Certified and experience with campaign management using Clevertap would be great.


Role Type:

This is a remote role but for a candidate based in the Delhi/Gurgaon/Noida area since there will be a customer site visit once a week.


Send your resume to:


kainaat@neondigital.media

suraj@neondigital.media



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