Retention Marketing Manager
3 weeks ago
Job Summary-
We are looking for a retention marketing manager who would be responsible to strategise and implement retention programmes for old and new client base and make the customer journey better.
They will coordinate with other departments to ensure smooth day-to-day operations
Responsibilities-
- Innovate by testing various experiential, elevated, and scalable loyalty benefits
- Develop, implement and analyze test plans to improve retention rates in new and old clients
- Forecast, order and manage inventory of active campaign components
- Fulfillment operations teams to coordinate the execution of outbound subscriber campaigns and offers
- Consumer marketing finance and planning to coordinate and refine expense & retention reporting
- Manage day-to-day activities for consumer retention and loyalty programs across platforms, including creative development, consumer segmentation and fulfillment operations
Qualifications-
- Strong understanding of direct marketing best practices
- Comfort working with creative team and creative development process
- Results oriented, attention to detail, willingness and ability to shift plans as necessary to meet overall business goals
- Experience building out b2b email nurture programs or customer onboarding journeys
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