Bijnis - Manager - Performance Marketing
2 weeks ago
If you are great in understanding data, analytics, and adept in growing the user base and if you are confident of rapidly acquiring from social/digital, which means growing rapidly in both - user acquisitions as well as user retention, Bijnis is a place for you.
As a performance marketing expert, you will be responsible for managing campaigns on Facebook & Google AdWords. If you are ROI driven, a tracking nazi and a data superman, you are perfect for the role.
You will help create & execute strategy for new user acquisition and also returning user engagement through traffic channels including Google & FB. You should have in-depth knowledge of AdWords and be a hands-on marketer having run search as well as display campaigns including A/B testing Manage & optimize acquisition channels with double digit growth m-o-m in user acquisition
- Executing marketing campaigns through SEM, FB, Google Display, Email, SMS & Affiliate marketing, basically all form Paid and performance marketing.
- Executing the Organic growth strategy.
- Experienced in automation of analytics reports, & adept in using various analytics across social, and measurement tools across site and app - Campaign Tracking, Marketing Dashboards
- Should be conversant in A/B testing (digital marketing tools) especially for online campaigns for registrations, downloads and monthly actives
- Should be innovative to try beyond digital including growth hacks on ground - non-digital
- Should be adept in working with data stacks, in analyzing trends on an ongoing basis& understand the science from data/user behaviour/funnels to leverage for growth
- Crack an organic growth strategy - product focused
- Manage engagement & retention
- Should be keen to play a pivotal role in building a first of its kind- India found community with global benchmarks
What we're looking for:
1) High on energy & passionate individual with 4-6 years of similar and relevant growth hacking experience.
2) Someone who's great at understanding what works on mobile.
3) Ability to work in a highly charged environment, at a rapidly growing startup; who can think on their feet, analyze data real time, optimize with a growth hacking mindset.
4) Someone who has a high sense of initiative, learning mindset and enthusiasm.
5) Analytical mindset- should be keen to work with data & spot patterns to leverage in digital marketing strategy.
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