Bijnis - Manager - Performance Marketing

2 weeks ago


New Delhi, India Bijnis Full time

If you are great in understanding data, analytics, and adept in growing the user base and if you are confident of rapidly acquiring from social/digital, which means growing rapidly in both - user acquisitions as well as user retention, Bijnis is a place for you.

As a performance marketing expert, you will be responsible for managing campaigns on Facebook & Google AdWords. If you are ROI driven, a tracking nazi and a data superman, you are perfect for the role.

You will help create & execute strategy for new user acquisition and also returning user engagement through traffic channels including Google & FB. You should have in-depth knowledge of AdWords and be a hands-on marketer having run search as well as display campaigns including A/B testing Manage & optimize acquisition channels with double digit growth m-o-m in user acquisition

- Executing marketing campaigns through SEM, FB, Google Display, Email, SMS & Affiliate marketing, basically all form Paid and performance marketing.

- Executing the Organic growth strategy.

- Experienced in automation of analytics reports, & adept in using various analytics across social, and measurement tools across site and app - Campaign Tracking, Marketing Dashboards

- Should be conversant in A/B testing (digital marketing tools) especially for online campaigns for registrations, downloads and monthly actives

- Should be innovative to try beyond digital including growth hacks on ground - non-digital

- Should be adept in working with data stacks, in analyzing trends on an ongoing basis& understand the science from data/user behaviour/funnels to leverage for growth

- Crack an organic growth strategy - product focused

- Manage engagement & retention

- Should be keen to play a pivotal role in building a first of its kind- India found community with global benchmarks

What we're looking for:

1) High on energy & passionate individual with 4-6 years of similar and relevant growth hacking experience.

2) Someone who's great at understanding what works on mobile.

3) Ability to work in a highly charged environment, at a rapidly growing startup; who can think on their feet, analyze data real time, optimize with a growth hacking mindset.

4) Someone who has a high sense of initiative, learning mindset and enthusiasm.

5) Analytical mindset- should be keen to work with data & spot patterns to leverage in digital marketing strategy.

(ref:iimjobs.com)

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