Meta Ads Specialist

3 days ago

New Delhi, India Rama vision limited Full time

Job Title:Meta Ads SpecialistLocation:Delhi Department:Digital Marketing / E-commerce Company:Rama Vision Ltd About Rama Vision Ltd:Rama Vision Ltd is a leading importer and distributor of premium international brands in baby care, mother care, and food categories — includingMustela, Pigeon, Nongshim, Jackpot Snacks, and Maddox Wafer Sticks . As we scale our digital and e-commerce presence across India, we are looking for a skilledMeta Ads Specialistto drive performance marketing across our brand portfolio. Role Overview:TheMeta Ads Specialistwill be responsible for planning, executing, and optimizing paid campaigns acrossMeta platforms (Facebook & Instagram)/ Youtubeto drive awareness, engagement, and conversions. The ideal candidate will have hands-on experience managingad budgets, creative testing, and performance trackingfor consumer brands. Key Responsibilities:Campaign Strategy & Execution Plan and executeperformance and brand campaignson Facebook and Instagram. Developtargeting strategies(interest, lookalike, custom audiences) aligned with brand goals. Work closely with design and brand teams to createhigh-performing ad creatives and copies . Manage campaigns across multiple objectives –traffic, engagement, conversions, and catalog sales. Performance Optimization Continuously optimize campaigns forROAS, CPC, CPA, and CTR . ConductA/B testingon creatives, ad sets, and landing pages. Monitor daily performance and implement quick optimizations based on data insights. Analytics & Reporting Track and analyze campaign performance usingMeta Ads Manager and Google Analytics. Prepareweekly/monthly performance reportswith actionable insights. Recommend strategies for scaling high-performing campaigns. Budget & Coordination Manage and allocatemonthly marketing budgetsefficiently across brands. Coordinate withe-commerce and sales teamsto align campaigns with platform promotions (Amazon, Blinkit, Swiggy, Zepto, etc.). Stay updated onMeta algorithm changes and ad format innovations. Requirements:Bachelor’s degree inMarketing, Business, or related field. 2–5 years of hands-on experiencerunning paid campaigns on Meta platforms (FMCG / D2C brand experience preferred). Strong understanding ofMeta Ads Manager, Pixel setup, Events, and Attribution. Proficiency inGoogle Analytics, Excel, and data interpretation. Knowledge ofcreative strategy, audience segmentation, and funnel-based marketing. Strong analytical, problem-solving, and communication skills.

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