Senior Marketing Manager
2 weeks ago
Summary:
A mass media marketing job involves developing and executing marketing campaigns across various mass media channels like television, radio, print, and online platforms to reach a large audience, aiming to increase brand awareness, generate leads, and drive sales by strategically utilizing these channels, often requiring strong analytical skills to measure campaign performance and adjust strategies accordingly.
Key responsibilities:
Campaign planning and strategy:
Identifying target audiences, developing campaign objectives, and creating comprehensive marketing plans across different mass media platforms.
Creative development:
Collaborating with creative teams to design engaging advertisements, including copywriting, visuals, and video content.
Campaign monitoring and analysis:
Tracking key performance indicators (KPIs) like impressions, reach, click-through rates, and ROI to assess campaign effectiveness and make adjustments.
Market research:
Conducting market research to understand target audiences, competitor analysis, and current trends to inform campaign strategies.
Reporting and presentations:
Preparing regular reports detailing campaign performance, insights, and recommendations to stakeholders.
Required skills:
Strong understanding of mass media landscape: Knowledge of various media channels, their strengths, weaknesses, and reach potential.
Analytical skills: Ability to interpret data, analyze campaign performance, and make data-driven decisions.
Creative thinking: Generating innovative and impactful marketing concepts for different media platforms.
Excellent communication skills: Effectively collaborating with internal teams and external media partners.
Negotiation skills: Negotiating favorable terms with media outlets for advertising placements.
Project management skills: Managing multiple campaigns simultaneously and meeting deadlines.
Qualification & Experience:
- Bachelor's degree in Marketing, Mass Communication, Advertising, or a related field.
- 3-5 years of experience in mass media marketing, advertising, or media planning.
- Strong knowledge of traditional and digital mass media channels.
- Experience with media buying, negotiations, and budget management.
- Familiarity with audience analytics and campaign performance tracking tools.
- Excellent communication, negotiation, and project management skills.
- Familiarity with audience analytics and campaign performance tracking tools.
- Experience with media buying, negotiations, and budget management.
- Strong knowledge of traditional and digital mass media channels.
- 3-5 years of experience in mass media marketing, advertising, or media planning.
-
Senior Design Lead
7 days ago
Mumbai, Maharashtra, India Pivot Marketing Full timePivot Marketing is a dynamic digital marketing agency based in Mumbai, seeking a seasoned Senior Graphic Designer to elevate our creative output. As a Senior Graphic Designer, you will be responsible for driving our visual strategy, collaborating with cross-functional teams, and delivering exceptional design solutions.Key Responsibilities:Develop and...
-
Senior Marketing Manager
16 hours ago
Mumbai, Maharashtra, India Acme Services Full timeSenior Manager - Performance Marketing Job Description:Job Overview: We are Acme Services, a leading beauty marketplace platform in IndiaRole Summary:We are seeking a highly experienced Senior Manager - Performance Marketing to lead our digital marketing efforts. The ideal candidate will have a strong background in digital marketing, excellent analytical...
-
Senior Marketing Manager
5 days ago
Mumbai, Maharashtra, India Minds HR Full timeMinds HR is seeking a skilled Senior Marketing Manager to join our team. This role involves leading client projects, planning and executing digital strategies, and guiding clients in branding and marketing implementation.The ideal candidate will have 3-5 years of experience in an integrated advertising agency and excellent leadership skills. They should...
-
Senior Marketing Manage
2 weeks ago
Mumbai, Maharashtra, India UNISON INTERNATIONAL CONSULTING (The Recruitment Company) Full timeJob Advertisement: Senior Marketing Manager Location: Mumbai Industry: Leading International Luxury Brands CTC: Upto 32 LPA Are you a marketing professional with a passion for luxury brands and expertise in public relations and events? We are seeking a dynamic and experienced Senior Marketing Manager to join our prestigious team in Mumbai. This is an...
-
Senior Visual Strategist
7 days ago
Mumbai, Maharashtra, India Pivot Marketing Full timeJob DescriptionPivot Marketing is a leading digital marketing agency based in Mumbai, India. We are seeking a talented Senior Graphic Designer to join our team and help us deliver innovative solutions for our clients.Key ResponsibilitiesDevelop and maintain a consistent visual identity for our clients and internal marketing efforts.Create engaging visual...
-
Digital Marketing Manager Senior
7 days ago
Mumbai, Maharashtra, India Brego Business Full timeWe are Brego Business, a dynamic organization on the lookout for a talented Digital Marketing Manager Senior. As a senior member of our marketing team, you will play a crucial role in driving business growth through strategic digital marketing initiatives.About UsOur company is committed to delivering exceptional results through innovative marketing...
-
Senior Marketing Manager
2 weeks ago
Mumbai, Maharashtra, India Envecon Full time- We have an opening for the position of Senior Manager Marketing.- Envecon is a Global IFS Service and Channel Partner with 300+ successful implementations globally.- We are CMMi level certified company and have a track record of delivering projects on time and within budget for clients.- We are one of the world's leading professional services multinational...
-
Senior Marketing Manager
1 week ago
Mumbai, Maharashtra, India Envecon Full timeSenior Manager Marketing The Senior Manager of Marketing is responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive new customer engagement, and increase sales. This role involves overseeing a marketing team, managing marketing campaigns, analyzing market trends, and collaborating with cross-functional...
-
Senior Marketing Manager
3 weeks ago
Mumbai, Maharashtra, India Antal International Full timeJob Description Senior Marketing Manager Key responsibilities: · Formulate key strategies to create and grow market in a significantly competitive space. · Driving profitable growth – focus on go to market models and create appropriate channels to reach more patients effectively and efficiently · Develop and retain marketing team across...
-
Senior Marketing Manager
2 weeks ago
Mumbai, Maharashtra, India HRipple Solutions Full timeJob Title: Senior Marketing ManagerExperience: 8–12 years of experience in MarketingMonday to Saturday - 10:00 am to 07:00 pmLocation : Andheri West or Ghatkopar East, MumbaiAbout the JobThis position is responsible for leading the marketing efforts for multiple high-value luxuryreal estate projects. The Senior Marketing Manager will play a key role in...
-
Senior Marketing Manager
1 week ago
Mumbai, Maharashtra, India HRipple Solutions Full timeJob Title: Senior Marketing Manager Experience: 8–12 years of experience in Marketing Work Schedule: Monday to Saturday - 10:00 am to 07:00 pm Location: Andheri West or Ghatkopar East, Mumbai About the Job This position is responsible for leading the marketing efforts for multiple high-value luxury real estate projects. The Senior Marketing Manager...
-
Senior Graphic Designer Lead
21 hours ago
Mumbai, Maharashtra, India Pivot Marketing Full timePivot Marketing is a dynamic digital marketing agency based in Mumbai, dedicated to helping ambitious start-ups, scale-ups, and global businesses achieve their growth goals.About Pivot MarketingWe leverage creativity, strategic thinking, and the latest technology to craft innovative solutions that drive results. Our team of experienced business leaders and...
-
Senior Marketing Manager
2 days ago
Mumbai, Maharashtra, India Envecon Full timeGreetings from Envecon Global SolutionsWe have an opening for the position of Senior Manager Marketing.Envecon is a Global IFS Service and Channel Partner with 300+ successful implementations globally.We are CMMi level certified company and have a track record of delivering projects on time and within budget for clients.We are one of the world's leading...
-
Senior Marketing Manager
1 day ago
Mumbai, Maharashtra, India INK IN CAPS Full timeJob Description- Who We Are: Inkincaps IIC is not your typical tech startup. We&aposre a team of creatives, tech geeks, and storytellers who love solving problems and pushing boundaries. We craft immersive, interactive experiences and dynamic campaigns for some of the most exciting B2B brandsand were growing fast. Were looking for someone who doesn&apost...
-
Senior Marketing Manager
7 days ago
Mumbai, Maharashtra, India Schneider Electric Full timeWe are looking for an experienced Senior Marketing Manager to join our team at Schneider Electric. As a Sr. Manager, you will be responsible for managing digital, social, and paid media initiatives for large brands.Key Responsibilities:Optimize website content and structure to improve search engine rankings, including keyword research, on-page optimization,...
-
Senior Performance Marketing Manager
1 day ago
Mumbai, Maharashtra, India Brego Business Full timeWe at Brego Business are on the lookout for a Senior Performance Marketing Manager to execute high-return campaigns on Google, Meta, LinkedIn, and more.Key Responsibilities:
-
Senior Financial Markets Manager
3 days ago
Mumbai, Maharashtra, India Michael Page Full time**Company Overview:**Michael Page is a leading broking backed financial services conglomerate, renowned for its expertise in the equities space. As a Senior Financial Markets Manager, you will have the opportunity to take ownership of a P&L and work with one of the top market leaders.Job Responsibilities:Manage a team and ensure their productivity is met,...
-
Senior Marketing Manager
4 days ago
Mumbai, Maharashtra, India Burma Burma Restaurant & Tea Room Full timeJob DescriptionPosition Overview:Burma Burma is seeking a seasoned Senior Marketing Manager with 8 + years of experience in the lifestylesector to lead our marketing initiatives. The ideal candidate will drive innovative campaignshighlighting Burma Burmas unique cultural story while growing its brandpresence in Indias food and lifestyle markets.Key...
-
Senior Marketing Manager Role
7 days ago
Mumbai, Maharashtra, India CRAN ENTERPRISES Full timeJob DescriptionWe are seeking a Senior Marketing Manager to lead our marketing team. As a key member of our organization, you will be responsible for developing and implementing marketing strategies that drive business growth.Your primary responsibilities will include:Planning and executing digital marketing campaigns to reach our target audienceMaintaining...
-
Senior Marketing Professional
4 days ago
Mumbai, Maharashtra, India UNISON INTERNATIONAL CONSULTING Full timeSenior Marketing Professional Job Summary: We are seeking an experienced Senior Marketing Professional to join our team as a Restaurant Marketing Expert. The ideal candidate will have a proven track record of developing and executing successful marketing strategies, managing marketing budgets, and driving customer engagement and sales growth. About the Role:...