Senior Marketing Manager

7 days ago

Mumbai, Maharashtra, India Envecon Full time

Senior Manager Marketing

The Senior Manager of Marketing is responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive new customer engagement, and increase sales.

This role involves overseeing a marketing team, managing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to achieve business objectives.

Key Responsibilities
  • Develop and Implement Go-To-Market (GTM) Strategies:
    • Create and execute comprehensive GTM plans for products and services, including market research, competitive analysis, product positioning, and launch strategies.
    • Track and analyze the performance of GTM initiatives, adjusting strategies as needed to optimize results and achieve business objectives.
  • Focused Marketing Intelligence for Our Solutions:
    • Conduct in-depth market research and analysis to gather actionable insights on our target sectors—Transport & Logistics, Aerospace & Defence, Specialised Manufacturing, Energy & Utilities.
    • Develop tailored marketing strategies for key regions such as India, Africa, the Mediterranean, Europe, North America, and Latin America to maximize reach and impact.
  • Plan and Execute Participation in Events:
    • Identify relevant industry events, plan and coordinate logistics, develop engaging collaterals, and conduct thorough post-event analysis to measure effectiveness and inform future participation.
  • Plan and Execute Marketing Reach Outs:
    • Develop and implement targeted mail and social media campaigns, and organize webinars to engage with potential and existing customers, generate leads, and nurture relationships.
  • Raise Company Profile with Increased Digital Footprint:
    • Implement SEO strategies, develop compelling website content, and manage Linked In activities to increase the company's digital visibility and attract a broader audience.
  • Development of Marketing Collateral:
    • Design and produce a variety of marketing assets, including brochures, case studies, flyers, Power Point presentations, and product demo content, to effectively communicate our value propositions and solutions.
  • Drive Lead Generation:
    • Collaborate closely with the inside sales team to align marketing strategies with sales goals, ensuring a seamless lead conversion process.
    • Utilize cutting-edge marketing technologies and tools to create robust lead generation campaigns that attract and engage potential customers.
  • Other Engagements:
    • Foster strong, collaborative relationships with principal OEM partners through regular social engagement, joint case studies, and task reviews to ensure mutual success.
    • Ensure accurate and timely updates to the CRM system, manage various management tasks, and produce detailed reports to provide insights and support decision-making processes.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • Experience in both services and product marketing.
  • Proven Leadership role.
  • Strong Go-To-Market ability
  • Capability to work collaboratively in a fast-paced, dynamic environment.
Functional Skills
  • Potential to advance to a Marketing Director role.
  • Expertise in lead generation, content creation (PR), and marketing intelligence.
  • Proficient in market technology (Mar Tech) and marketing analytics
  • Marketing Intelligence - Industry Trends
Soft Skills
  • Exceptional command of communication
  • Strong Research and Development Skills

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