
HoReCa Sales Manager
1 week ago
Location: Gurugram, India (On-site with client travel)
Type: Full-Time
Reports to: Founder & CEO
INNOFarms.AI is a category-defining Agri-ClimateTech company building the world’s first AI-powered food systems platform. Our OmniMarketplace connects food systems (indoor farms, vertical farming operators, and premium HoReCa buyers (Hotels, Restaurants, Cafés) — delivering fresh, traceable, and climate-smart produce direct from farm to table.
We are entering a high-growth phase and seeking a dynamic, results-driven HoReCa Sales Manager to build and grow our B2B revenue pipeline in Gurugram/Delhi NCR and beyond.
As HoReCa Sales Manager, you will be responsible for driving client acquisition and revenue growth by onboarding premium hotels, restaurants, and cafés into our OmniMarketplace platform. You will build strong relationships with chefs, F&B managers, and procurement heads to ensure adoption of our hyper-local, fresh, Beyond Organic produce.
This role is about hustle, ownership, and execution — you’ll be directly responsible for turning pilots into repeat orders and making the OmniMarketplace the go-to source for premium HoReCa in NCR.
- Client Acquisition
- Identify and onboard premium HoReCa clients (5-star hotels, fine dining restaurants, cafés, institutional buyers).
- Build and manage a sales pipeline of at least 50 active leads within 3 months.
2.Revenue Growth
- Drive revenue targets from trial to recurring orders.
- Ensure OmniMarketplace achieves reasonable GMV in HoReCa sales within Year 1 (Delhi NCR focus).
3.Relationship Management
- Build strong relationships with chefs, F&B heads, and procurement managers.
- Conduct product demos, tastings, and INNOFarms.AI-powered farm tours to showcase value.
4. Go-to-Market Execution
- Work with the marketing team to create pitch decks, product teasers, and campaigns for HoReCa.
- Capture feedback and work with agronomy/product teams to align supply with demand.
5.Reporting & Strategy
- Weekly reporting on leads, conversions, and revenue pipeline.
- Provide insights into pricing, demand patterns, and competitive landscape.
- Experience: 2–7 years in premium HoReCa sales, B2B fresh produce, foodservice distribution, or F&B tech platforms.
- Network: Strong existing contacts with chefs, hotels, restaurants, and cafés in Gurugram/Delhi NCR.
- Skills: Hustler mindset, excellent communication, negotiation, and relationship-building.
- Startup DNA: Comfortable with ambiguity, resourceful, and hungry to grow revenue fast.
- Bonus: Experience in AgriTech, FoodTech, or Premium F&B brands.
- Base Salary: Depending on experience.
- Performance Incentives: Sales-based commission
- Growth Path: Potential to become Regional Head of Sales – India with ESOPs post pre-Series A funding.
- Perks:
- Exposure to global HoReCa networks (MENA - UAE, KSA, OMAN, QATAR, EGYPT; SEA expansion).
- Work closely with the Founder & CEO, shaping India GTM strategy.
This is your chance to lead from the front in a fast-growing Agri-ClimateTech company redefining how premium food reaches HoReCa. If you want to combine sales hustle with impact, this is where you can make your mark.
How to Apply: Send your CV + 5 HoReCa references to careers@innofarms.ai.
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