Product Marketer

Hey there, future Product Marketer

Are you passionate about how products work, how users adopt them, and how stories turn features into value? If you’re looking for a hands-on role where you get to work across product, growth, and customers — this one’s for you.
About Saleshandy
Saleshandy is a cold email outreach platform that helps SDRs scale campaigns, improve deliverability, and generate more meetings. Since 2016, we’ve grown into a profitable SaaS company with 65+ team members, loved by 70% of users from the US and UK.

We’re now scaling from $1M to $5M ARR and looking for smart minds to help us grow faster.

What You’ll Focus On
1. Become the voice of the product
Understand what we’re building, why it matters, and how it solves real user problems. Translate features into crisp, compelling messaging that users connect with.
2. Make launches memorable
Plan and execute go-to-market strategies for new features. Craft messaging, feature pages, in-app announcements, and emails that drive excitement and adoption.
3. Drive activation and adoption
Turn new signups into power users through onboarding guides, use cases, and walkthroughs that help users reach their “aha” moment faster.
4. Create conversion-worthy content
Collaborate on customer stories, product updates, and enablement materials that educate, excite, and convert. Support sales and lifecycle campaigns with targeted content.
5. Collaborate cross-functionally
Work closely with product, growth, design, and support teams to ensure smooth launches, aligned messaging, and a unified user experience.
6. Dig into the market
Analyze competitors, user behavior, and market trends to sharpen our positioning and discover new opportunities for impact.

You Should:
1. Have minimum 1+ years of experience in product marketing at a SaaS company.
2. Love writing — you can simplify complex ideas into clear, human-friendly messages.
3. Be curious about how SaaS products grow and what users actually care about.
4. Enjoy working with product, design, and customer-facing teams.
5. Be comfortable with user data and analytics to support decision-making.

Why Join Saleshandy?
1. Work directly with the product team and see your work impact real metrics.
2. Launch features, own experiments, and grow quickly through ownership.
3. Be part of a product-led growth journey, not a corporate content mill.
4. Collaborate with a smart, passionate team that values deep thinking and fast execution.
5. Enjoy flexible work hours, async culture, and personal development support.

How We Work
1. We follow the OKR methodology to stay focused and aligned.
2. We’re inspired by companies like Ahrefs, 37Signals, and Linear — product-first and long-term focused.
3. We believe in writing clearly, thinking independently, and moving fast.

You’ll Work Closely With:
1. Akash (Associate Growth Marketing Manager)
2. Hrishikesh (Video Lead)
3. Rachna (Content Marketing Manager)
4. Anil (CMO)
5. Product and Design teams

Tools You’ll Use
1. Product Analytics: Mixpanel
2. Project Management: Basecamp
3. Writing & Design: Notion, Figma, Loom

Perks & Benefits
1. Personal development budget for books, courses, and conferences
2. Health insurance allowance
3. Annual team retreats (You help pick the location)
4. Flexible work hours and async-first culture

What’s Next?
1. Apply with your resume and portfolio (writing samples welcome)
2. Intro chat with Akash
3. Small take-home assignment
4. Final interview to assess culture fit
5. Offer + Welcome to the Ikigai Tribe