Injala - Product Marketing Specialist

2 weeks ago


Ahmedabad, India Injala Full time

About InjalaInjala is a multinational enterprise software company specializing in product-based solutions for the insurance industry. As a leading disruptor, Injala delivers innovative technology that is driving a transformational shift in risk management.Headquartered in Dallas, USA, with offices in India, Injala has achieved consistent annual growth of over 30% for the past five years reflecting its strong market impact and commitment to excellence.Website: https://www.injala.com/Role OverviewThis is a high-impact, individual contributor role (with future leadership potential), focused on building and executing a comprehensive demand generation strategy. The ideal candidate will be a hands-on, full-stack marketer with experience in targeting US-based B2B audiences and leveraging AI tools to create high-quality, conversion-driven content.Key Responsibilities- Develop and own product positioning, messaging, and go-to-market strategies that clearly articulate product value and differentiation in the market- Work closely with product, sales, and customer success teams to understand customer needs, industry trends, and competitive landscape- Translate technical product features into compelling customer-centric value propositions and marketing narratives- Create and manage high-impact product marketing assets, including case studies, product collateral, battle cards, presentations, and website content- Drive launch strategies for new product features or releases, ensuring alignment across sales, marketing, and customer teams- Partner with demand generation teams to create campaigns that align with buyer personas, pain points, and key use cases- Use market research, customer feedback, and data analytics to inform positioning and continuously improve messaging and campaign effectiveness- Support the shift from outbound to inbound marketing by contributing strategic content and messaging frameworks for SEO, SEM, and social campaigns- Leverage AI tools (e.g., ChatGPT) to streamline content creation and accelerate time-to-market for product-related assetsRequirements- 5-10 years of experience in B2B marketing, with proven success in demand generation- Experience working with US markets and global teams- Strong knowledge of content strategy, funnel marketing, and digital campaign execution with decent understanding of SEO, SEM.- Comfortable using modern marketing tools (e.g., HubSpot, Google Analytics, SEM tools, CMS platforms)- Hands-on and strategic: can build campaigns from scratch and guide execution- Proactive, analytical, and results-driven with strong communication skills- Familiarity with AI tools for content generation or marketing optimizationWhy Join Us?- Work directly with leadership in a high-ownership role- Be part of a culture-driven organization with a focus on innovation and talent- Opportunity to shape and scale the marketing function from the ground upPerks:- Open Door Working Culture- Rewards & Recognition- Referral Bonus- Flexible time policy- Family Medical Insurance (ref:iimjobs.com)



  • Ahmedabad, India Injala Full time

    Injala is a multinational enterprise software company specializing in product-based solutions for the insurance industry. As a leading disruptor, Injala delivers innovative technology that is driving a transformational shift in risk management.Headquartered in Dallas, USA, with offices in India, Injala has achieved consistent annual growth of over 30% for...


  • Ahmedabad, Gujarat, India Injala Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Injala is a multinational enterprise software company specializing in product-based solutions for the insurance industry. As a leading disruptor, Injala delivers innovative technology that is driving a transformational shift in risk management.Headquartered in Dallas, USA, with offices in India, Injala has achieved consistent annual growth of over 30% for...


  • Ahmedabad, Gujarat, India Injala Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Injala is a multinational enterprise software company specializing in product-based solutions for the insurance industry. As a leading disruptor, Injala delivers innovative technology that is driving a transformational shift in risk management. Headquartered in Dallas, USA, with offices in India, Injala has achieved consistent annual growth of over 30%...

  • Sr. UI UX Designer

    3 weeks ago


    Ahmedabad, India Injala Full time

    About Injala Injala is a multinational enterprise software company specializing in product-based solutions for the insurance industry. As a leading disruptor, Injala delivers innovative technology that is driving a transformational shift in risk management. Headquartered in Dallas, USA, with offices in India, Injala has achieved consistent annual growth of...

  • Sr. UI UX Designer

    3 weeks ago


    Ahmedabad, India Injala Full time

    About Injala Injala is a multinational enterprise software company specializing in product-based solutions for the insurance industry. As a leading disruptor, Injala delivers innovative technology that is driving a transformational shift in risk management. Headquartered in Dallas, USA, with offices in India, Injala has achieved consistent annual growth...

  • Etl Developer

    2 weeks ago


    Ahmedabad, Gujarat, India Injala Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Injala is a multinational enterprise software company specializing in product-based solutions for the insurance industry. As a leading disruptor, Injala delivers innovative technology that is driving a transformational shift in risk management.Headquartered in Dallas, USA, with offices in India, Injala has achieved consistent annual growth of over 30% for...

  • Engineering Manager

    1 week ago


    Ahmedabad, Gujarat, India Injala Full time ₹ 1,20,000 - ₹ 2,40,000 per year

    Description : Injala is a multinational enterprise software company specializing in product-based solutions for the insurance industry. As a leading disruptor, Injala delivers innovative technology that is driving a transformational shift in risk management. Headquartered in Dallas, USA, with offices in India, Injala has achieved consistent...

  • Engineering Manager

    1 week ago


    Ahmedabad, Gujarat, India Injala Full time ₹ 1,20,000 - ₹ 2,40,000 per year

    Injala is a multinational enterprise software company specializing in product-based solutions for the insurance industry. As a leading disruptor, Injala delivers innovative technology that is driving a transformational shift in risk management.Headquartered in Dallas, USA, with offices in India, Injala has achieved consistent annual growth of over 30% for...


  • Ahmedabad, Gujarat, India Injala Full time ₹ 4,00,000 - ₹ 6,00,000 per year

    About CompanyInjala is a leading enterprise software company revolutionizing the insurance industry with our cutting-edge technology solutions. As a multi-national corporation headquartered in Dallas, USA, and with a significant presence in India, we are committed to transforming risk management through innovative software. Our growth trajectory has been...

  • Graphic Designer

    2 weeks ago


    Ahmedabad, Gujarat, India Injala Full time

    **Job description** **About Company** Injala is a leading enterprise software company revolutionizing the insurance industry with our cutting-edge technology solutions. As a multi-national corporation headquartered in Dallas, USA, and with a significant presence in India, we are committed to transforming risk management through innovative software. Our...