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Media Planner

2 months ago

Bengaluru, India Kritter Software Technology Full time
Job description

Role: Programmatic Media Planner - Geo-Spatial Expertise

Location : Bangalore

Job Type : Full time ( Work from office)


Responsibilities:

You are responsible to ,

- Develop and execute programmatic media plans leveraging geo-spatial data and targeting capabilities

- Collaborate with clients and internal teams to understand campaign briefs, objectives and requirements

- Conduct market research and analyze audience data to inform media planning decisions

- Utilize in house programmatic and geospatial intelligence platforms to create programmatic plans. Including audience/market sizing, targeting strategies, and campaign KPIs.

- Respond to media briefs shared by agencies ,brands and create exciting and innovative geospatial programmatic media strategies

- Plan, create and churn out industry wise media strategy decks, equipping the sales team to hit the market

- Stay up-to-date with industry trends, emerging technologies, and best practices in programmatic and geo-spatial media planning


Requirements:


- 3+ years of experience in programmatic media planning and buying

- Proven expertise in geo-spatial media planning and location-based targeting

- Strong understanding of programmatic platforms, data management, and analytics tools

- Excellent communication, project management, and problem-solving skills

- Creative thinking

- Ability to work in a fast-paced environment and meet deadlines

- Excellent presentation, and visualisation skills

- Excellent knowledge of marketing and advertising


Who we are:

  • Kritter is a data-first ad-tech company that provides flexible and transparent advertising solutions for brands and agencies of all sizes. We help clients target and deliver customized ads through our Proprietary Programmatic Demand Side Platform that incorporates geospatial intelligence coupled with polygon targeting and market research. We also have a holistic Consumer Insights Platform called ASK1 that helps you draw insights from your audience directly to understand their behavior and trends in the best way possible