Customer Relationship Management Associate
2 weeks ago
Join OZiva as a CRM Associate and play a key role in enhancing customer relationships, driving engagement, and delivering exceptional experiences.
Responsibilities:
• Development, implementation and management of retention marketing strategies using CRM platforms to achieve business objectives.
• Optimize promotional campaigns and automated journeys as per the best content, targeting, and timings.
• Analyse data related to CRM campaigns and experiments, regularly report on the performance, and recommend future improvements.
• Working with a content team (copywriters and designers) to develop high quality content brief and creative assets.
• Leading experimentation culture and performing A/B testing to optimise campaigns.
• Working with the engineering team to implement, maintain or upgrade CRM features/requirements.
• Perform competitor analysis and stay up to date on competitor campaigns.
Requirements :
• 2-3 years’ experience in a CRM role, with proven success in developing and implementing retention/loyalty/CRM strategies.
• Proficiency in marketing automation platforms such as WebEngage, MoEngage and CleverTap etc.
• Strong understanding of marketing automation strategies, workflows, and best practices.
• Experience in data analysis and segmentation to drive targeted and personalized campaigns.
• Excellent communication skills to coordinate with cross-functional teams and stakeholders.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Knowledge of HTML and CSS for email template customization and landing page optimization.
• Experience with using complementary tools (loyalty, CDP, product analytics, attribution, deep linking) such as Google Analytics, Adjust, Mixpanel, branch, etc.
• Strong Excel and Powerpoint skills to interpret data insights and present back to the business/clients.
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