Customer Relationship Management Associate

2 weeks ago


Mumbai Metropolitan Region, India OZiva Full time

Join OZiva as a CRM Associate and play a key role in enhancing customer relationships, driving engagement, and delivering exceptional experiences.


Responsibilities:

• Development, implementation and management of retention marketing strategies using CRM platforms to achieve business objectives.

• Optimize promotional campaigns and automated journeys as per the best content, targeting, and timings.

• Analyse data related to CRM campaigns and experiments, regularly report on the performance, and recommend future improvements.

• Working with a content team (copywriters and designers) to develop high quality content brief and creative assets.

• Leading experimentation culture and performing A/B testing to optimise campaigns.

• Working with the engineering team to implement, maintain or upgrade CRM features/requirements.

• Perform competitor analysis and stay up to date on competitor campaigns.


Requirements :

• 2-3 years’ experience in a CRM role, with proven success in developing and implementing retention/loyalty/CRM strategies.

• Proficiency in marketing automation platforms such as WebEngage, MoEngage and CleverTap etc.

• Strong understanding of marketing automation strategies, workflows, and best practices.

• Experience in data analysis and segmentation to drive targeted and personalized campaigns.

• Excellent communication skills to coordinate with cross-functional teams and stakeholders.

• Ability to manage multiple projects simultaneously and meet deadlines.

• Knowledge of HTML and CSS for email template customization and landing page optimization.

• Experience with using complementary tools (loyalty, CDP, product analytics, attribution, deep linking) such as Google Analytics, Adjust, Mixpanel, branch, etc.

• Strong Excel and Powerpoint skills to interpret data insights and present back to the business/clients.



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