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Advertising Specialist

4 months ago

Thane, India Target Publications Pvt. Ltd. Full time

Role - We are looking for a professional and driven Amazon Ad Specialist to oversee and enhance advertising campaigns on Amazon. This role demands expertise in Amazon's ad platforms. The ideal candidate will collaborate across teams to devise and execute successful advertising strategies, driving sales and achieving business goals.

Areas of Responsibility –

• Develop and implement Amazon advertising strategies to increase brand visibility, drive traffic, and maximize sales.

• Manage and optimize Amazon advertising campaigns by researching keywords, creating ads, managing bids, and tracking results.

• Monitor campaign performance and make data-driven recommendations for continuous improvement.

• Conduct competitor analysis to identify trends and opportunities for growth.

• Collaborate with internal teams, including marketing, sales, and product development, to align advertising efforts with overall business goals.

• Stay updated on Amazon's advertising policies, algorithms, and best practices to ensure compliance and maximize campaign effectiveness.

• Generate regular reports on key performance metrics and provide insights to stakeholders.

• Identify and implement opportunities for testing and experimentation to improve campaign performance and efficiency.