Royal Brothers

4 days ago


Bengaluru, India Royal Brothers Full time

Marketing Director


Company Overview:


- Join one of India's largest motorcycle rental companies, renowned for it's extensive fleet and exceptional service.

- We are present in 8 states and 20+ cities across the country.

- Operational since 2015, we have served over 7 lakh bookings.

Position Overview:


- As the Director of Marketing, you will be responsible for developing and executing the marketing strategies that drive our brand's growth and visibility in the B2C market.

- You will lead a dynamic team, collaborate closely with cross-functional departments, and leverage your expertise to elevate our brand presence nationwide.

Challenges and Opportunity:

- Given the rapid year-on-year growth of the two-wheeler rental industry and its nascent stage in a market as expansive as India, coupled with our leadership position in the segment, we are strategically positioned for substantial growth.

- We have a unique opportunity to establish our two-wheeler rental brand as a household name throughout India, present in every city, and to make our company synonymous with the industry itself.

- The marketing challenge encompasses two primary objectives: accelerating industry growth beyond organic rates and simultaneously establishing our brand.

- This dual mandate presents a uniquely demanding opportunity for any marketer.

Key Responsibilities:

- Anything and everything marketing right from strategy to handling teams to execution to budgeting to driving results.

Qualifications:

Experience:


- 6+ years in marketing roles with at least 3 years in a leadership position, in B2C or consumer-facing industries.

Demonstrated Success:


- Must have a track record of successfully implementing marketing strategies and a deep understanding of the factors that contributed to their effectiveness.

- Must possess extensive knowledge and hands-on experience across all verticals of marketing, including digital, traditional, content, social media, SEO, PPC, and analytics.

- Proven ability to develop and implement successful marketing strategies that drive business growth and customer engagement.

- Exceptional leadership and communication skills with the ability to inspire and motivate a diverse team.

Analytical Mindset:


- Data-driven decision-making approach with proficiency in marketing analytics and KPI tracking.

- Innovative thinker with a passion for creating compelling brand narratives and customer experiences.

- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

Join Us:


- If you are a strategic marketer with a passion for motorcycles and adventure, and if you thrive in a fast-paced, collaborative environment, we invite you to apply.

- Help us drive the next phase of growth for our brand and create unforgettable experiences for our customers across India.

(ref:iimjobs.com)
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