Executive - CRM

2 weeks ago

Bengaluru, Karnataka, India Styli Full time

Role: Executive - CRM

Location: Dubai

Reports to: Senior Specialist - CRM

About STYLI

STYLI is an e-commerce brand founded in 2019 by Landmark Group, emerging as one of the largest fashion and beauty platforms in the GCC and India. With a strong focus on trendy, affordable fashion and beauty products, STYLI brings over 40,000 styles to men, women, kids, and beauty enthusiasts, offering them the latest global trends delivered directly to their doorsteps.

Our vision is to be the most aspirational value fast fashion and lifestyle destination, delivering seamless service excellence. We aim to create personalized experiences, engaging customers across all touchpoints, and continually expanding our curated selection to meet their evolving need states. STYLI has quickly become a dominant force in the e-commerce fashion space across the GCC - Saudi Arabia, UAE, Bahrain, and Kuwait and in India.

What you'll do:

  • Develop, strategize and execute campaign across all CRM channels (push, email, SMS, WhatsApp).
  • Create, test and deploy bilingual CRM campaigns across multiple channels, ensuring on-time delivery.
  • Contribute to the development of customer segmentation strategies, ensuring communications are relevant and personalized.
  • Execute A/B and multivariate testing across channels to optimize key metrics such as CTR, open rates, and conversions.
  • Ensure adherence to best practices for CRM communication frequency, personalization, and customer experience.
  • Support the development of automated and triggered communications to drive CLTV and customer retention.
  • Monitor and analyze campaign performance, providing actionable insights to improve future communications.
  • Perform competitor analysis and stay up to date on competitor campaigns for benchmarking.
  • Work closely with Product team to facilitate Martech initiatives and upgrade CRM capability.
  • Collaborate with trade, content, and marketing teams to align CRM activities with broader commercial objectives.

What you'll need?

  • Bachelor's degree in marketing, business, or a related field.
  • 1–3 years' experience in CRM communications or marketing automation in fashion retail ecommerce industry.
  • Proficiency in marketing automation platforms such as Braze, MoEngage, CleverTap etc.
  • Excellent written and verbal communication skills in English.
  • Experience in data analysis and segmentation to drive targeted and personalized campaigns.
  • Knowledge of HTML and CSS for email template customization and landing page optimization.
  • Analytical mindset with the ability to interpret data and provide actionable insights.

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