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Senior Sales Officer

3 months ago

Bengaluru, India Mars Full time

Job Description Summary


Field Sales is accountable for driving sales through optimal distribution and the physical availability of our brands across prime in-store locations. They are responsible for driving the quality of displays, delivering excellent execution in line with perfect store ambitions, and building influential relationships with key stakeholders to deliver incremental business and category growth.


Job Responsibility:


Role is responsible ensuring delivery of the organizations business plans in the geography assigned for emerging channels business. The alternate channels mean nontraditional stores like workplaces, educational institutions, transit, e-commerce, government institutions, and leisure institutes. The business plans here mean required infrastructure, distributor network, distribution points, in-store execution standards and finally sales value delivery. The role helps translate business strategy into specific actions in the trade to help meet business objectives of distribution, shares and sales value.


Market Functions:


Territory planning to ensure optimal coverage, infrastructure, visibility, and service levels.

Size and seize market-level opportunities by building a strong business case around them and making the necessary investments and efforts to realize them.

Engage with distributors so as to create collaborative, long-term relationships with them to support growth ambitions.

Manage trade spends as per agreed norms and deliver maximum results from them through innovative deployments.

Ensure delivery of in-store visibility and execution as per MARS standards, leveraging tools available

People Function:

Lead, Monitor, Motivate and drive performance by leveraging selling tools and incentive programmes as designed by the company.

Coach FSAs on the Mars Sales & Distribution system and drive desired productivity levels

Implement structured training interventions as per agreed calendar to continuously upskill his FSA team.

Recruit desired numbers of FSAs of targeted profiles within specific timelines


Administration:


Ensure timely submission of trade and distributor related paperwork, such as claims, competitor information and any other information required from time to time.

Effectively coordinate with CFA and Distributors to ensure adherence to PDP and delivery schedules.


Context and Scope


Map out and deploy necessary infrastructure required to meet distribution and visibility standards.

Engage with distributor and agree on business plans and investments required.

Drive the performance of his/her team to deliver the desired business goals.