Techmango Technology Services

Specialist - Digital Marketing

About TechMango:

Founded in 2014, TechMango Technology Services is a leading software development company with a strong focus on emerging technologies.

Our primary goal is to deliver strategic solutions that align with our business partners' technological needs.

We specialize in providing custom software solutions using the best available technologies, ensuring quality delivery within defined timelines.

Our services include analysis, design, architecture, programming, testing, and long-term technical support, all aimed at achieving ultimate customer satisfaction.

Recognized as the Best Offshore Software Development Company in India, TechMango is driven by the mantra, "Clients' Vision is our Mission."

We strive to be a technologically advanced and highly regarded organization, offering high-quality and cost-efficient services while fostering long-term client relationships.

We operate in the USA (Chicago, Atlanta), UAE (Dubai), and India (Bangalore, Chennai, Madurai, Trichy, Coimbatore).

For more information, please visit our Techmango | Digital Transformation Solutions | IT Consulting.

We provide cutting-edge technology solutions based on digital, Business Analytics, Cloud, Big Data, IoT, Blockchain, Managed IT Services & Technology.

Role: Digital Marketing Specialist (SEO + Paid Ads).

Experience: 4+ Years.

Work Location: Madurai.

Work Mode: Work from Office.

Job Type: Full Time.

Digital Marketing Specialist (SEO + Paid Ads).

We are looking for an experienced Digital Marketing Specialist to join our internal team and drive ongoing performance-based marketing initiatives.

This role requires strong expertise in SEO, Paid Ads management (LinkedIn, Facebook, Google, Bing), and B2B-focused growth strategies across international markets.

Key Responsibilities

SEO Strategy & Execution

- Conduct complete SEO process including technical audits, keyword research, on-page & off-page optimization.

- Manage outreach campaigns, link-building, and content optimization to strengthen authority in competitive niches.

- Implement schema, hreflang, and website technical SEO improvements for international targeting.

- Track SEO performance via GA4, Google Search Console, and third-party SEO tools.

Paid Ads (PPC) Management

- Plan, execute, and optimize ad campaigns on Google, Bing, LinkedIn, and Facebook for B2B lead generation.

- Manage monthly ad spends of 10 Lakh+ (or equivalent international currency) and optimize ROI.

- Create and test campaign strategies (audiences, creatives, bidding models) for USA, UK, UAE, and Australia markets.

- Build A/B testing frameworks for ad creatives and landing pages to improve conversions.

B2B Focused Marketing

- Develop tailored audience strategies for C-level executives, IT decision-makers, and sector-specific industries.

- Collaborate with sales teams to align campaigns with business development goals.

- Generate consistent, qualified B2B leads through multi-channel campaigns.

Analytics & Reporting

- Monitor KPIs for SEO and Ads including CTR, CPC, CPA, lead quality, authority growth, and keyword ranking.

- Create detailed weekly/monthly performance dashboards with actionable insights.

- Ensure proper tracking through GA4, Tag Manager, and CRM - 4 to 5 years proven experience in SEO + Paid Ads Management (LinkedIn Ads, Facebook Ads, Google Ads, Bing Ads).

- Strong exposure to B2B marketing in UK, USA, UAE, and Australian markets.

- Minimum track record of managing ad spends of 10 Lakhs+ per month (or higher).

- Strong knowledge of all SEO processes: technical SEO, outreach, link building, content optimization.

- Ability to independently conceptualize and manage international PPC campaigns.

- Advanced understanding of analytics, tracking systems, and marketing automation tools.

- Excellent communication and reporting skills to work with management teams.

Good to Have

- Experience with programmatic SEO, data-driven content strategies, and marketing automation.

- Hands-on experience with CRM platforms (HubSpot, Zoho, Salesforce) for campaign integration.

- Knowledge of performance-based campaign models and lead validation processes.