Sales Force Marketing Cloud analyst

1 week ago

Chennai, India HTC Global Services Full time

Sales Force Marketing Cloud analyst

Experience: 4+ Years

Location: Chennai

Mandatory Skills:

  • Builds email's - get content , use templates & segmentations
  • UB spot or dynamics or AEM ( builds, schedules , sends, monitors , reports on emails)
  • Create Journey's segmentation link, SMS, Email

JD:

  • Builds and optimizes our digital marketing programs, with a focus on creating sophisticated nurture programs for leads and customers in various segments and stages of the funnel
  • Builds multichannel marketing programs (email, SMS, direct mail), including working collaboratively on creative development, list management and segmentation strategies, cadence, testing, journey mapping, execution, tracking and optimization.
  • Works closely with the stakeholders to support the SFMC Campaign infrastructure and architecture.
  • Stays up to date on email and demand-gen best practices to develop clear recommendations on how to improve response rates and overall engagement
  • Standardizes and optimizes marketing automation processes and QA procedures to ensure flawless delivery of campaigns
  • Continuously monitors daily/weekly/quarterly reporting of database KPIs, including campaign performance (email / webinars / program effectiveness)
  • Creates and maintains best practices and documentations
  • Experience in relational databases, data structures, creating data schema and SQL


Interested candidates please do share your updated CV with janani.srinivasan@htcinc.com along with below mentioned details:

Total years of Exp.:

Rel. Exp. in Salesforce Marketing Cloud:

Rel. Exp. in Email template:

Notice Period:

CTC:

E.CTC:

Current Location:

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