Associate Manager

3 weeks ago

Noida, Uttar Pradesh, India Attero Full time

Position: Associate Manager - Performance 5 to 7 years (Must be with top D2C brands).

Employment Type: Full-time.

About The Role:

- Were looking for a high-performing Performance Marketing leader with a proven track record of scaling revenue-driven campaigns at renowned D2C brands.

- You should bring deep expertise across paid acquisition and retention marketing, and be capable of building full-funnel strategies that drive growth, retention, and ROI.

- This is a high-impact role demanding strategic thinking, hands-on execution, and analytical excellence.

- Candidates from top D2C companies with a strong performance marketing pedigree will be prioritized.

Key Responsibilities:

- Lead and optimize full-funnel paid marketing campaigns across Google, Meta, YouTube, LinkedIn, Bing, Taboola, and Bing.

- Own channel budgets, acquisition metrics, and performance KPIs driving continuous improvement in ROAS.

- Build WhatsApp marketing journeys using platforms like Interakt, Zoko, Gupshup, WATI, or similar.

- Lead customer engagement and retention through platforms like CleverTap, WebEngage, MoEngage, etc.

- Run A/B tests across creatives, audience segments, landing pages, and messaging funnels.

- Own campaign analytics track performance, generate insights, and optimize based on data.

- Work cross-functionally with tech, design, product, and content teams to drive business impact.

- Stay on top of digital trends, performance tools, and marketing Bachelor's degree in Marketing, Business, or a related field.

- Minimum 5 years of experience in performance marketing, with at least 3 years at a leading D2C brand.

- Hands-on expertise in Google Ads, Meta Ads Manager, and mobile user acquisition.

- Deep understanding of CAC, LTV, ROAS, funnel drop-offs, and retention metrics.

- Proven experience with WhatsApp Business APIs via Zoko, WATI, Interakt, Gupshup, or similar tools.

- Proficiency with retention platforms like CleverTap, WebEngage, MoEngage, or equivalent.

- Strong analytical mindset with experience in tools like GA4, Tag Manager, Excel, or Tableau.

- Google Ads and Meta Blueprint certifications preferred.

- A strong portfolio or examples of campaigns that scaled revenue and improved retention.

Why Join Us?

- Take ownership in shaping the growth strategy of a fast-scaling D2C brand.

- Collaborate with a dynamic, high-performance marketing team.

- Performance-driven culture with freedom to experiment and innovate.

- Competitive compensation with performance incentives.

- Work with founders and leadership who value speed, creativity, and results.

(ref:iimjobs.com)

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