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Manager - Product Marketing
4 weeks ago
Responsibilities:
- Be the end-to-end Product owner of Products running in 140+ countries while working with teams spread globally
- Be proficient at running Digital and Content Marketing Campaigns to ensure online dominance
- Translate technical details into benefits for the user
- Follow and analyze market trends to position & price products
- Develop product marketing strategies (pricing, advertising, product launching)
- Owning the responsibility of producing content such as white papers, videos, website copies, blogs, ad copies, product PMS & brochures
- Craft selling and branding messages across marketing channels: Landing pages, Socials, Channel Partners
- Good understanding of UI/UX, HTML and crafting Optimum User and Customer Journey
- Work with various teams (design, content, acquisition, product, sales) to plan and implement strategies
- Proficiently Run Paid and Organic Lead generating Campaigns
- Test marketing product features, releases and ad copy
- Run competitor surveys & intelligence gathering to benchmark features & innovations
- Plan and execute Expert Webinar Series, Advisory Board Meetings & Conferences, along with Competitions for the larger community
- Run customer & partner satisfaction surveys and translate learnings into process changes
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers.
