Product Marketing Manager

3 weeks ago

Mumbai, Maharashtra, India TIGI HR Full time

Job Title: Product Manager

Department: Marketing

Location: Delhi / Mumbai

Reports To: Chief Business Officer

Position Overview

This position is open with the company manufacturing medical devices. Candidates with industry experience in Pharma, Lifesciences and Medical devices will be preferred.

Please note that this is *not* an IT / CS / AI related position.

We are seeking a dynamic and results-driven Product Manager to lead the growth, adoption, and market positioning of our key product portfolio. This role involves developing and implementing product strategies, supporting the sales team, conducting market research, and ensuring effective brand planning and program execution. The ideal candidate is analytical, detail-oriented, and thrives in a fast-paced, cross-functional environment.

Key Responsibilities

1. Business Performance & Revenue Management

  • Monitor and report quarterly gross and net revenue for key products.
  • Identify performance gaps, recommend corrective actions, and execute growth strategies.

2. Brand Strategy & Forecasting

  • Develop comprehensive product launch strategies covering marketing plans, pricing, and distribution.
  • Equip the sales team with training, tools, and product knowledge for optimal performance.
  • Create and manage marketing assets, including brochures, demos, and educational content.

3. Market Research & Competitive Intelligence

  • Conduct geographic market share analysis to identify growth opportunities.
  • Assess competitor strategies on products, pricing, and positioning; propose competitive responses.
  • Plan and execute targeted marketing campaigns to increase market share.

4. Product Adoption & Sample Management

  • Track product adoption rates across sales territories and healthcare institutions.
  • Monitor sample utilization and track new account acquisitions quarterly.
  • Prepare regional sample utilization reports to guide decision-making.

5. Marketing Program Execution

  • Coordinate on-ground implementation of regional marketing activities with field teams.
  • Lead Key Opinion Leader (KOL) engagement initiatives from planning to execution.
  • Manage trade shows, conferences, and congress participation.
  • Oversee in-clinic branding and educational materials for targeted therapies.

6. Product Feedback & Evaluation

  • Oversee product evaluation processes and manage feedback and complaint tracking.
  • Analyze sampling impact reports on a territory-wise, quarterly basis to optimize strategies.

Qualifications & Experience

  • Bachelor's degree in Life Sciences, Pharmacy, or a related field; MBA in Marketing preferred.
  • 4–6 years of experience in product management, ideally within healthcare, pharmaceuticals, or medical devices.
  • Strong knowledge of marketing strategy, sales enablement, and brand development.
  • Excellent communication, presentation, and collaboration skills.
  • Proficiency in market research, data analysis, and campaign management tools.

What We Offer

  • A collaborative and high-energy work environment.
  • Opportunity to lead strategic product growth initiatives.
  • Exposure to impactful marketing and sales programs in the healthcare sector.

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