Lead - BTL Activation

3 weeks ago

New Delhi, India Novel Jewels (Aditya Birla Group) Full time

Key Responsibilities:1. Strategic Planning & Framework Development- Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. - Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.2. Innovation & Ideation Leadership- Build and maintain a dynamic idea bank for BTL activations, ensuring relevance, freshness, and effectiveness. - Encourage innovation in outreach methods, leveraging partnerships with platforms like MyGate, NoBroker, AddOnMo, etc.3. SOP Creation & Governance- Develop and institutionalize Retail SOPs for BTL activities to ensure standardization, brand alignment, and operational excellence. - Define execution protocols, quality benchmarks, and compliance guidelines for store teams.4. Budgeting & ROI Management- Allocate and manage BTL budgets across regions and clusters based on business priorities. - Monitor campaign performance, analyze ROI, and present impact reports to leadership.5. Digital Tracking & Reporting- Implement digital systems for real-time tracking of BTL activities and visibility across stakeholders. - Ensure data-driven decision-making through dashboards and analytics.6. Vendor & Partner Ecosystem Management- Build and manage a robust pool of BTL execution agencies, exhibition partners, and data providers. - Negotiate contracts, ensure service quality, and foster long-term partnerships.7. Execution Oversight & Support- Oversee the creation of BTL kits and collaterals for stores, ensuring brand consistency and high-quality output. - Provide strategic and operational support to regional and store-level teams for flawless execution.8. Quality Control & Compliance- Establish quality control mechanisms for BTL activities while allowing flexibility for local customization. - Conduct periodic audits and feedback loops to ensure continuous improvement.Qualifications & Skills:- 10+ years of experience in BTL marketing, retail activation, or experiential marketing. - Proven leadership in managing multi-location campaigns and vendor ecosystems. - Strong strategic thinking, budgeting, and analytical skills. - Excellent communication, stakeholder management, and team leadership abilities. - Familiarity with digital tracking tools and CRM systems.

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