Lead - BTL Activation

11 hours ago

New Delhi, India Novel Jewels (Aditya Birla Group) Full time

Key Responsibilities:1. Strategic Planning & Framework Development- Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. - Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.2. Innovation & Ideation Leadership- Build and maintain a dynamic idea bank for BTL activations, ensuring relevance, freshness, and effectiveness. - Encourage innovation in outreach methods, leveraging partnerships with platforms like MyGate, NoBroker, AddOnMo, etc.3. SOP Creation & Governance- Develop and institutionalize Retail SOPs for BTL activities to ensure standardization, brand alignment, and operational excellence. - Define execution protocols, quality benchmarks, and compliance guidelines for store teams.4. Budgeting & ROI Management- Allocate and manage BTL budgets across regions and clusters based on business priorities. - Monitor campaign performance, analyze ROI, and present impact reports to leadership.5. Digital Tracking & Reporting- Implement digital systems for real-time tracking of BTL activities and visibility across stakeholders. - Ensure data-driven decision-making through dashboards and analytics.6. Vendor & Partner Ecosystem Management- Build and manage a robust pool of BTL execution agencies, exhibition partners, and data providers. - Negotiate contracts, ensure service quality, and foster long-term partnerships.7. Execution Oversight & Support- Oversee the creation of BTL kits and collaterals for stores, ensuring brand consistency and high-quality output. - Provide strategic and operational support to regional and store-level teams for flawless execution.8. Quality Control & Compliance- Establish quality control mechanisms for BTL activities while allowing flexibility for local customization. - Conduct periodic audits and feedback loops to ensure continuous improvement.Qualifications & Skills:- 10+ years of experience in BTL marketing, retail activation, or experiential marketing. - Proven leadership in managing multi-location campaigns and vendor ecosystems. - Strong strategic thinking, budgeting, and analytical skills. - Excellent communication, stakeholder management, and team leadership abilities. - Familiarity with digital tracking tools and CRM systems.

  • Btl Activation Executive

    7 days ago

    Sultanpur, Delhi, Delhi, India The Mainstage productions Full time

    Key Responsibilities - **Campaign Planning & Execution**: - Develop and implement BTL strategies, including events, roadshows, and in-store promotions. - Coordinate and manage on-ground activations to engage the target audience directly. - Plan and allocate regional BTL activities to maximize reach and brand awareness. - **Team & Vendor Management**: -...

  • BTL Activation Executive

    4 weeks ago

    Delhi, India Sneakare Full time

    JOB DESCRIPTION - BTL Activation Executive Location:Delhi Employment Type:Full-Time Industry:Retail Salary:Upto 30k Job Summary: We are looking for a proactive and detail-orientedBTL Activation Executiveto plan, coordinate, and execute pop-up stalls, kiosks, and brand activations at malls, residential areas, and high-footfall locations. The ideal candidate...

  • BTL Activation Executive

    2 weeks ago

    Delhi, Delhi, India Sneakare Full time ₹ 2,40,000 - ₹ 7,20,000 per year

    JOB DESCRIPTION - BTL Activation ExecutiveLocation:DelhiEmployment Type:Full-TimeIndustry:RetailSalary:Upto 30kJob Summary:We are looking for a proactive and detail-orientedBTL Activation Executiveto plan, coordinate, and execute pop-up stalls, kiosks, and brand activations at malls, residential areas, and high-footfall locations. The ideal candidate will...

  • Sales Head-Media Sales BTL Activations

    2 weeks ago

    Delhi, Delhi, India YO IT Group Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Location: Delhi NCRIndustry: BTL Activations, Media, Event MarketingExperience: 7 to 12 YearsDepartment: Sales & Business DevelopmentReports to: National Sales Director / Business HeadAbout RoleLead and grow corporate BTL activation business across Delhi NCR, with a focus on Automobile and Consumer Durables sectors.Drive sales efforts targeting large and...

  • BTL Activation Executive

    2 weeks ago

    Sultanpur, Delhi, Delhi, India Pocketxtra Full time ₹ 2,40,000 - ₹ 4,80,000 per year

    Key ResponsibilitiesCampaign Planning & Execution:Develop and implement BTL strategies, including events, roadshows, and in-store promotions.Coordinate and manage on-ground activations to engage the target audience directly.Plan and allocate regional BTL activities to maximize reach and brand awareness.Team & Vendor Management:Build and train on-ground teams...

  • BTL Interns

    3 days ago

    Delhi, Delhi, India The Sachdev Group Full time ₹ 96,000 - ₹ 1,20,000 per year

    Intern – BTL Marketing & Corporate Tie-upsLocation:Delhi NCR (Workshops: Moti Nagar, Gurgaon, Okhla, Noida Sec-63)Duration:6 MonthsQualification:BBA / MBA (Marketing, Sales, or related field) – Pursuing or Recent GraduateRole Overview:We are looking for enthusiastic and self-driven interns to support our BTL Marketing campaigns and corporate partnership...

  • Btl Marketing Executive

    2 days ago

    Delhi, India CASA GRANDE Full time

    Minimum 6 months experience is mandatory. Salary will be 25k to 30k Executive - Operations Branding & Advertising (BTL Marketing) Job Summary: executing BTL activations from arranging manpower to the execution and managing the entire BTL/ATL campaign within the city. **Responsibilities**: - Plan and execute end-to-end BTL/ATL marketing campaigns. -...

  • BTL (Marketing Manager)

    2 weeks ago

    Ghitorni, Delhi, Delhi, India pretfab Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Job Description – BTL Marketing Manager (CAB – Curtains & Blinds)Location: New Delhi (South Delhi/Gurgaon /Noida focus)Experience: 4–8 yearsIndustry Preference: Home Décor, Lifestyle, Retail, FMCG, Events & ActivationsAbout UsCAB – Curtains and Blinds is part of the Pretfab Group, a leader in bespoke and trendy window solutions. With 30+ years of...

  • Activation Manager

    2 weeks ago

    Delhi, India SharpSage Management Consultants Private Limited Full time

    - Execute and monitor Shop branding activities including setting up of GSB boards Flex Vinyls etc - Fabricate display units for Shop display and Exhibition stalls coordinating with vendors the same - Conduct regular Shop Visits across India to monitor shop branding exercises and hygiene checks - Plan and execute all BTL activities such as events ...

  • Field Supervisor

    12 hours ago

    New Delhi, India Truemeds Full time

    Job Title:Business Development Executive (BDE) - Offline Activations Location:Mumbai Department:Offline Marketing Team Note: This role will involve frequent intercity travel .Profile Overview: We are seeking a proactiveBusiness Development Executive (BDE)to join ourOffline Activationsteam. The ideal candidate will play a critical role in ensuring...