Performance Marketing Lead

6 days ago

Gurugram, India Talent Pro Full time

- Candidate must have atleast 4 years of experience in core Performance Marketing.- Candidates from D2C, e-commerce or FMCG industry are only applicable.- Candidate should have handled large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus).- Candidate should have managed Marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly- Candidate should have handled the budget of campaigns in Crores.- Candidate should have expertise in using tools such as GA4, Meta Ads Manager, and attribution platforms etc.- Looking for Immediate Joiners to 30 days of Notice period candidates.Key Responsibilities:-- Lead the planning, execution, and optimization of paid campaigns across Meta, Google, and other relevant channels.- Manage marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly.- Continuously test and refine ad creatives, audiences, ad placements, and bidding strategies to maximize impact.- Analyze campaign performance using tools such as GA4, Meta Ads Manager, and attribution platforms.- Partner with creative and content teams to develop high-performing ad assets.- Collaborate cross-functionally with retention, product, and design teams to optimize the full-funnel experience, including landing pages.What We're Looking For :-- 4-6 years of experience in performance marketing, ideally in a high-growth D2C, e-commerce, or startup environment.- Proven expertise in managing large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus).- Strong analytical mindset with deep knowledge of attribution models, customer acquisition, and conversion funnels.- A creative and collaborative approach to working with design and content teams. (ref:iimjobs.com)

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