VIVO - Social Media Role

1 week ago


Gurugram, India VIVO Full time

Description:Job Purpose:The role is responsible for leading and managing the social media strategy for the iQOO CEOs official social channels in India.The incumbent will oversee end-to-end planning, execution, and performance optimization of content and campaigns across platforms, driving engagement, brand affinity, and visibility in alignment with business and brand objectives.Key Responsibilities:Social Media Strategy & Execution- Develop, plan, and execute the CEOs social media strategy to enhance brand image, leadership voice, and audience engagement.- Conceptualize content themes aligned with product launches, thought leadership, and brand initiatives.- Ensure consistent tone, messaging, and visual identity across all social platforms.Content Development & Coordination- Coordinate with internal design teams, production houses, and external agencies to create high-quality, engaging content tailored for each platform.- Drive creative ideation for organic and paid content formats, including short videos, reels, stories, posts, and live sessions.- Collaborate with the GTM and product teams to align social media activities with campaign goals and marketing timelines.Campaign Management- Plan and manage social media campaigns for both brand-building and product-led initiatives.- Work closely with media and digital teams to execute paid promotions across platforms such as Instagram, YouTube, X (Twitter), LinkedIn, and emerging channels.- Track campaign performance, analyze engagement metrics, and optimize creative and media strategies for improved ROI.Monitoring & Insights- Continuously track social media trends, competitor activities, and benchmark performance against key brands.- Utilize analytics tools to derive insights, prepare reports, and share recommendations for strategic improvement.- Identify opportunities for influencer collaborations and topical engagement.Stakeholder Management- Partner with internal teams and external agencies to ensure seamless execution and alignment with brand objectives.- Collaborate with PR and communications teams to maintain message consistency across owned and earned media.Key Skills & Competencies:- Deep understanding of social media ecosystems (Instagram, YouTube, Twitter/X, LinkedIn, etc.- Proven expertise in social content planning, campaign management, and audience engagement.- Strong creative judgment and visual storytelling sense.- Proficiency with analytics and social listening tools (e., Sprout, Hootsuite, or native insights dashboards).- Excellent coordination and stakeholder management skills.- Ability to adapt to a fast-paced environment and manage multiple priorities.Qualifications & Experience:- Bachelors or Masters degree in Marketing, Communications, or a related field.- 3-5 years of experience in social media management, digital marketing, or brand communications.- Experience in managing leadership or brand social accounts is highly preferred.- Exposure to both organic and paid content strategies (ref:iimjobs.com)



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