VIVO - Deputy General Manager/Senior Manager - IOT Product Management

Objective:The DGM / Senior Manager IoT Product Management will be responsible for driving the end-to-end strategy, development, and execution of IoT products and solutions. This role involves building and scaling the IoT product vertical, defining the long-term roadmap, ensuring consumer-centric innovation, and collaborating with cross-functional teams to deliver market-leading connected experiences. The ideal candidate should possess a strong blend of business acumen, technical expertise, and strategic leadership within the IoT ecosystem.Key Responsibilities:1. Strategic Leadership and Product Vision:- Define and own the IoT product strategy aligned with overall business objectives and market trends.- Identify high-impact opportunities within the IoT ecosystem (smart devices, connected homes, wearables, edge devices, etc.).- Build the IoT product vertical from the ground upestablishing frameworks, processes, and KPIs for sustained growth.- Evaluate new technologies (AIoT, edge computing, 5G integration, low-power networks) to ensure long-term competitiveness.2. Consumer and Market Insights:- Conduct deep analysis of consumer behavior, adoption trends, and pain points across IoT product categories.- Use data-driven research (primary and secondary) to identify unmet customer needs and innovation opportunities.- Benchmark against industry leaders and emerging startups to define differentiated product positioning and value propositions.- Maintain ongoing awareness of IoT regulations, interoperability standards, and cybersecurity considerations.3. Product Definition and Lifecycle Management:- Translate insights into concrete product requirements, specifications, and design concepts.- Drive the complete Product Lifecycle Management (PLM) processfrom ideation to launch to phase-out.- Define and maintain the product roadmap, ensuring alignment with business and technical priorities.- Partner with hardware, firmware, and software teams to develop seamless, secure, and scalable connected experiences.4. Go-to-Market Planning and Execution:- Lead cross-functional teams (engineering, sales, marketing, supply chain, finance, and legal) to deliver successful product launches.- Develop comprehensive go-to-market (GTM) strategies including positioning, pricing, launch plans, and channel enablement.- Establish launch milestones, deliverables, and success metrics to ensure execution excellence.- Collaborate with marketing to craft compelling product stories, technical collateral, and consumer communication strategies.5. Market Benchmarking and Competitive Analysis:- Continuously analyze market trends, competitive offerings, and emerging technologies.- Apply advanced analytics to assess market share, adoption rates, and consumer satisfaction.- Recommend strategic adjustments to roadmap and pricing based on competitive intelligence.6. Team Development and Leadership:- Build, mentor, and lead a high-performing IoT product management team.- Foster a culture of innovation, accountability, and collaboration.- Drive operational excellence through well-defined processes, metrics, and agile practices.Key Performance Indicators (KPIs):- IoT product adoption and market penetration.- Customer satisfaction and retention (NPS, CSAT).- Product profitability and ROI.- Time-to-market and delivery efficiency.- Innovation index (number and impact of new features/technologies & Experience:Education: MBA and/or B.Tech in Electronics, Computer Science, or related field.Experience: 7-10 years of total experience with significant exposure to IoT product management, consumer electronics, or connected ecosystems.Technical Understanding:- IoT architectures, communication protocols (MQTT, CoAP, BLE, Zigbee, LoRaWAN).- Cloud platforms (AWS IoT, Azure IoT, Google Cloud IoT).- Data analytics, AI/ML for IoT insights, and edge computing principles.- Cybersecurity and device management frameworks.Preferred: Experience in building IoT-enabled consumer products (e.g., smart appliances, wearables, or connected homes). (ref:iimjobs.com)