SRAPCL - Manager - Output Aggregation & Market Linkages

3 weeks ago

Greater Noida, Uttar Pradesh, India SRACPL AGRO FPO Full time

Job Title: Manager - Output Aggregation & Market Linkages

Department: Aggregation & Marketing

Reports To: Head of Aggregation & Marketing

Employment Type: Full-time

Based in : Gwalior, Datia and Dabra

Role Summary

As Manager - Output Aggregation & Market Linkages, you will drive SRACPL's farm- gate aggregation and secure premium market access for our 7,000-member FPO. You'll oversee village collection centers, enforce quality standards, and forge long-term partnerships with institutional buyers, exporters and e-commerce platforms to maximize price realization for our farmers.

Key Responsibilities

1. Village Aggregation & Quality Control

- Establish and manage 10+ collection hubs across Gwalior, Datia and Dabra

- Implement AGMARK-certified grading protocols and train local grader teams

- Ensure accurate digital weighment, moisture testing and real-time inventory tracking

- Coordinate prompt payments (UPI/NEFT) and advance commitments to farmers

2. Institutional & Export Linkages

- Negotiate and manage offtake contracts with government schemes (e.g., Mid-Day Meal), FMCG, retailers and QSRs

- Secure export partnerships by ensuring APEDA, organic and phytosanitary certifications

- Develop seasonal procurement calendars and logistics plans for inbound and outbound shipments

- Act as primary liaison for bulk buyers, exporters and trade-fair engagements

3. Digital Market Platforms & Price Intelligence

- Manage SRACPL's presence on e-NAM, NCDEX and key e-commerce marketplaces (BigBasket, Amazon)

- Monitor real-time mandi and international price feeds; advise pricing strategies

- Implement online auction modules and direct-to-consumer "Producer Premium" channels

- Provide market reports and dashboards to the Executive Committee for strategic decision-making

Qualifications & Experience:

Education: Bachelor's or Master's in Agriculture, Agribusiness, Supply Chain, Business Management or related field

Experience: 5+ years in aggregation, commodity marketing or institutional sales-preferably within an FPO, cooperative or agri-export operation

Technical Skills: Knowledge of AGMARK/QC protocols, digital trading platforms (e-NAM, NCDEX), and export compliance

Soft Skills: Strong negotiation, stakeholder management (farmers, buyers, government agencies), and data-driven decision-making

Performance Metrics

- Aggregation Volume: MT aggregated per season vs. target

- Quality Yield: % of produce meeting premium grade standards

- Offtake Contracts: Number and value of institutional/export agreements secured

- Price Realization Uplift: Premium achieved over local mandi benchmarks

- Digital Adoption: Farmer & buyer engagement metrics on e-NAM and e-commerce platforms

Join SRACPL as Manager - Output Aggregation & Market Linkages and unlock premium market opportunities that drive maximum returns for our farmer-members.

(ref:iimjobs.com)

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