Growth Marketing

About Us Paytm is Indias leading mobile payments and financial services distribution company Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce Paytm s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology About the Team The marketing team at Paytm is at the forefront of building the brand s relationship with the consumer both existing potential With the ambition to add value to the brand the team focuses on engaging and driving effective marketing practices across various channels About the role We are looking for a strategic and execution-oriented Growth Manager to lead the Referral Growth Charter someone who can build and scale referral-driven acquisition and engagement programs across the funnel This is a high-ownership role working at the intersection of growth marketing product and analytics Expectations Requirements 1 Campaign Strategy Execution - Design launch and manage referral campaigns to drive new user acquisition and repeat usage 2 Own campaign performance end-to-end targeting incentive structuring creative strategy and execution 3 Ideate new referral-led experiments e g tiered rewards gamification cohort-specific offers 4 Funnel Optimization Retention - Continuously monitor referral funnels shares clicks sign-ups activations repeat 5 Identify drop-offs and implement data-driven interventions to boost conversion and retention 6 Cross-Functional Collaboration -Work with Product and Engineering to improve in-app referral journeys and experiences 7 Collaborate with category and marketing teams to source compelling offers for referees referrers 8 Liaise with Analytics to define key metrics and build dashboards for real-time visibility 9 Growth Ops Scaling- Scale referral programs through online and offline channels e g merchant gig worker referrals 10 Create playbooks for repeatable referral strategies across user cohorts and geographies 11 Own experimentation roadmap and A B testing across campaigns journeys and incentive models 12 Stakeholder Performance Management - Align with leadership on referral goals budgets and performance tracking 13 Report growth performance on a weekly monthly basis and recommend key course corrections Skills that will help you succeed in this role Minimum 2-7 years of experience in growth marketing performance marketing product-led growth roles Proven experience in running successful referral affiliate or influencer marketing programs Must be strong in analytical skills with proficiency in Excel Google Sheets SQL and visualization tools Experience working with fintech consumer tech or e-commerce organisations preferred Exposure to CLM retention lifecycle management is a plus Familiarity with tools like Clevertap MoEngage Branch or AppsFlyer Education Post-graduate in MBA is preferred Why join us A collaborative output-driven program that brings cohesiveness across businesses through technology Improve the average revenue per user by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect that is earned not demanded from your peers and manager Compensation If you are the right fit we believe in creating wealth for you With enviable 500 mn registered users 21 mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit for deserving consumers merchants - and we are committed to it India s largest digital lending story is brewing here It s your opportunity to be a part of the story